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Lens Analysis of an Advertisement | Instant Homework Solutions

Author: Client Uploads
July 8th, 2021

Use ideas from “On Reading a Video Text“ and “Masters of Desire: The culture of American advertising“ as lenses to analyze the video advertisement ( https://www.youtube.com/watch?v=koPmuEyP3a0 ). How does the advertisement attempt to persuade the viewer to utilize – or not utilize – a product, service, or brand? What story does it tell? What sorts of cultural symbols, values, and myths does it draw on? Who is the target audience for this advertisement? You must consider how your argument complicates or extends the ideas from “On Reading a Video Text“ and “Masters of Desire: The culture of American advertising“.

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