[ORDER SOLUTION] Entertainment Brand

Author: Client Uploads

September 22nd, 2021

Instructions: Post 1Initial Post (80%) – DUE WEDNESDAY1. Select an existing entertainment brand and complete the online assessments to discover its main archetype. Review its corporate culture, marketing, and its overall online presence prior to taking the online assessments. 2. Provide 2 brand story examples that connect its brand with the archetype you selected. Discuss its archetype from the online resources and its main qualitiesReview the 12 Archetype Resources:Allegory Studios: the Online Assessment #1: Allegory StudiosTake the Online Assessment #2: Kaye Putnam’s Brandality Quiz: Story ResourcesC.C. Chapman, Business Storytelling with C.C. Chapman, Lynda.com Brand Gap, Chapter 2: Collaborate and Chapter 5: CultivateThe 12 Archetypes: Archetypes to Build Stronger Brandshttp://www.livingbrands.co.uk/Assests/Articles/Brand%20Archetyping%20(Admap%20article%201).pdfArchetypes and Brandshttp://thebrandbuilder.blogspot.com/2008/02/archetypes-and-brands.htmlBranding 101: 12 Brand Archetypeshttp://marketingideas101.com/marketing-articles/branding-101-12-brand-archetypes/

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