Marketing Footprint

1. Your company president has decided to restructure the firm to make it more market oriented. She is going to announce the changes at an upcoming meeting. She has asked you to prepare a short speech outlining the general reasons for the new company orientation. What is the outline you prepare? As a measure to expand this company’s market footprint by making it more consumer friendly older products should be redesigned to conform with the digital age and new product development encouraged to attract new segments of the target consumer population.  2. A friend of yours agrees with the adage “People don’t know what they want—they only want what they know.” Write your friend a letter (1 page) expressing the extent to which you think marketers shape consumer wants.