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Quirky Marketing

Author: Client Uploads
January 4th, 2021

Learning Engagement #4 Potbelly Sandwich Works Grows through “Quirky” Marketing TEXT REFERENCE: Chapters 2, 3, 4, and 20 Watch the video, do some research and respond to one of the questions below: Do not restate the question, it should be obvious from your topic sentence. Questions: (Choose one) 1. Identify and describe Potbelly’s strategy in terms of product (present or new) and market (present or new). 2. How would you describe Potbelly’s positioning strategy? 3. What types of environmental opportunities and threats to you see in Potbelly’s external environment? How might they impact Potbelly’s current strategy?

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