Business Strategic Plan
Hey There,1. Sofitel Hotel or IHG group hotel in Melbourne for the case study, you only can choose ONE of these two, choose the one that has a lot of information from the internet.2. For the framework analysis, please use SWOT, Porter analysis, and PESTEL analysis, and make the table and Findings as well based on the framework3. Please follow make the assessment based on the assessment details.4. Please look at the assessment rubric criteria as a guide to do this assessment.I give you some examples as well, but please don’t copy-paste from there. because it’s a different business