Marketing Services Mix

The requirement for this assignment is an identification and description of what marketing mix elements are relevant and how these elements can be effectively put to work as a marketing strategy for your chosen health care organization/product/brand. Subject is about a hospice which provides palliative and hospice care in an underserved area. Marketing mix analysis that needs to be completed is Physical Evidence (facilities, equipment, uniforms, livery, signage, symbols) People (customers, employers, social interactions, roles & scripts, relationships) Place (access, location, delivery services, electronic delivery)