HSA 505 Discussion: Customer Experience Management

HSA 505 Discussion: Customer Experience Management HSA 505 Discussion: Customer Experience Management Permalink: https://nursingpaperessays.com/ hsa-505-discussi…ience-management / HSA 505 Week 6 Discussions 1 & 2 Recent Week 6 Discussion 1 Per the text, health care consumers vary in their willingness to adopt new product offerings, with some being quicker to adopt than others. Suggest the key reasons why you believe these variances exist. Provide a rationale with at least (1) example of a situation or scenario that would support your response. Week 6 Discussion 2 Please respond to the following: “Customer Experience Management” Based on your review of the Learnscape scenario titled “Learnscape 1: Staying Relevant”, examine the potential mutual benefits that are afforded to health care organizations and their respective customers populations when health care organizations design and manage all-encompassing customer experiences. Provide an example of such potential mutual benefits to support your rationale. Appraise the value of the innovation guidance for the assembly and management of customer experiences provided by Bernd Schmitt’s CEM framework. Provide at least two (2) specific examples of CEM framework that apply within a health care organization with which you are familiar. Week 7 Discussion 1 Please respond to the following: “Understanding Customer Wants and Needs and PEST Analysis” Argue whether or not you believe that health care marketers must understand customers and their perceptions of product offerings in order to effectively monitor prowess at addressing and satisfying customer wants and needs. Provide an example of your argument in action to support your rationale. Assess the value and importance of a PEST Analysis as a tool for mentoring and evaluating the macro environment. Provide at least two (2) specific examples of PEST Analysis that apply within a health care organization with which you are familiar. Week 7 Discussion 2 Please respond to the following: “Michael Porter’s Five Forces Model” Examine the key reasons why intense competition and rivalry characterize the health care industry. Suggest one (1) example to support your rationale. Appraise the value and importance of Michael Porter’s Five Forces Model as a tool for facilitating the understanding and addressing of the competition within the health care industry. Provide at least two (2) specific examples of Michael Porter’s Five Forces Model that apply within a health care organization with which you are familiar. HSA 505 Discussion: Customer Experience Management Get a 10 % discount on an order above $ 100 Use the following coupon code : NURSING10