Subcultures are defined in such a way that a person may belong to many at the same time. What in the definition allows any given person to belong to multiple groups, and what subcultures would apply to almost everyone?
Im stuck on a Marketing question and need an explanation.
Question: Subcultures are defined in such a way that a person may belong to many at the same time. What in the definition allows any given person to belong to multiple groups, and what subcultures would apply to almost everyone?
I attached my textbook pages, those pages should be the primary reference source.
Please use proper citation.
The word count should be between 350- 500 words.
This is the textbook title:
Consumer Behavior
10th Edition
Michael Solomon
Pearson
2013
9780132671842