Marketing Plan Project

I need an explanation for this Marketing question to help me study.

***Before this marketing plan project can begin a topic must be picked and approved. I can pick the topic or you, but I have to get it approved first. Suggestions?

Marketing Plan Project Instructions

For your Marketing Plan Project, you need to create a fictitious company with a product (or line of products) or service that you want to analyze and promote. You can make up your product/service or use an existing one. If you use an existing one, you may want to add something that makes it unique. Just look around your house or office and you will find many of them. You can use websites such as amazon or ebay for ideas. Once you have found a product/service, please email it to me via “MyCourses” for my approval.

1. Please approach the project with a “real world – manager’s” mentality. How would you do it if you were faced with this task in the real world? How would you present it? What would you include? There are many examples that you can use as guidance on the Internet. There is no reason to ask how you should do the project.

1. Contains a minimum of 2,500 words.
2. Is easy to read and understand: The use of graphics is highly recommended.
3. Is appealing to your audience. Make it interesting.
4. Follows a format. You can use APA (6th) edition or MLA. Choose one format and follow it. Please do not mix formats.
5. Cite all your sources

Prefer APA format.

Attached are additional directions, rubric and outlines.