Marketing Decisions

 Examine how marketing strategies influence marketing decisions. Introduction and instructions: In this Assignment you have the opportunity to demonstrate your understanding of concepts from your reading as applied to a simulation. First read the background concerning the scenario Adaptive Sports Global (ASG) company. Then view the simulation provided all the way through to gain a glimpse of what it might be like to work as a marketing product line manager in a well-funded startup company. The second simulation will provide details you need to understand to more successfully complete the Assignment. Once you have thoroughly viewed the second simulation at least once, address the required checklist items below to complete the Assignment. Read Adaptive Sports Global (ASG) background information needed for this Assignment. Scenario: Adaptive Sports Global -View the meeting of the marketing director at Adaptive Sports Global (ASG), and the marketing management team meeting, to begin to develop the marketing strategy and marketing plan. -View the simulation for details for the Assignment below. Choose one of three product lines listed below for which you want to be responsible. Then respond to all the checklist items. The first products within each of these three product lines that ASG will introduce to the market in three months (in the colors of red, navy, white, blue, black, green, and grey-unless otherwise stipulated) are: Product line 1. Winter line: Ski poles that convert to adjustable shock resistant hiking poles with a push of a button. Skis that become snowshoes. Retractable length and when a button is pushed, cleats descend. Ski boots (black or brown) that adapt to sleet, ice, or snow and/or unstable terrain, with retractable cleats; these boots can even be used for golfing. Snowboards (ultra-aqua; navy; grey with logo) with lightweight retractable legs that become benches. Product line 2. Spring/Summer/Fall line: Boat and parasailing sails that adapt to wind, rain, and temperature conditions. They come in sizes for standard craft and in several colors. Parasails also double as tents. Tennis rackets that convert to racquetball rackets with a collapsible shaft that stays stable under any normal use impact conditions. Hiking/walking shoes (brown or black) that are waterproof but breathable and elevate when thick mud or rain are detected. Surf boards (white/blue stripes; blue, white stripes) that have collapsible legs to convert to beach lounges. Product line 3. Apparel: Hats, helmets, vests, and jackets (male and female lines): Fabrics and materials that adapt to the wearer’s temperature as well as the ambient temperature and that are sustainably made in the United States (US). Checklist: Based on your analysis of the information provided regarding ASG and the simulation details provided above: Describe the company’s core competencies based on the limited information in the scenario. Provide a general company SWOT analysis based on the company scenario. Explain which of Porter’s three overall marketing strategies from the Learning Activity the company should use, and why. Identify your chosen ASG product line. Summarize the competition to your chosen product line as found on the Internet. Explain the distribution strategy that should be used for this product line. Should ASG consider strategic alliances for your product line? Why or why not? Analyze how your chosen marketing strategy (from Porter) shown above impacts what the 4 P’s will be for one (1) of the products from your chosen product line. Respond in a minimum 350- to 500-word document in Microsoft® Word® in addition to the title and reference pages using APA format and citation style.

Struggling to find relevant content or pressed for time? – Don’t worry, we have a team of professionals to help you on
Marketing Decisions
Get a 15% Discount on this Paper
Order Now
Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
Sign up, place your order, and leave the rest to our professional paper writers in less than 2 minutes.
step 1
Upload assignment instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
s
Get personalized services with MyCoursebay
One writer for all your papers
You can select one writer for all your papers. This option enhances the consistency in the quality of your assignments. Select your preferred writer from the list of writers who have handledf your previous assignments
Same paper from different writers
Are you ordering the same assignment for a friend? You can get the same paper from different writers. The goal is to produce 100% unique and original papers
Copy of sources used
Our homework writers will provide you with copies of sources used on your request. Just add the option when plaing your order
What our partners say about us
We appreciate every review and are always looking for ways to grow. See what other students think about our do my paper service.
IT, Web
Great job on the paper.
Customer 452885, February 7th, 2023
Social Work and Human Services
Great Work!
Customer 452587, November 2nd, 2021
Other
AWESOME
Customer 452813, June 20th, 2022
Human Resources Management (HRM)
Thank you for doing such an awesome job.
Customer 452701, June 30th, 2023
Application Letters
Well written essay, will definitely use this service in the future.
Customer 452773, April 14th, 2022
Nursing
Thank you for a great paper.
Customer 452707, August 6th, 2022
Education
Thank you so much!
Customer 452675, March 17th, 2023
Nursing
Great! Thanks again!
Customer 452707, July 4th, 2022
Philosophy
excellent job i will be coming back for any future papers if I have too.
Customer 452611, October 11th, 2021
Financial Statement Analysis
Thanks for the help
Customer 452821, March 10th, 2023
Human Resources Management (HRM)
Thank you so much.
Customer 452701, October 11th, 2023
Human Resources Management (HRM)
Thank you very much.
Customer 452701, September 10th, 2023
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Good News ! We now help with PROCTORED EXAM. Chat with a support agent for more information