Travel Marketing Strategy During COVID-19 Crisis
critically read the article Travel Marketing during Covid19 Crisis: 8 Ways to Engage Travelers Again from the Smartvel Blog. Its content was generated by reviewing many scholarly articles published in Harvard Business Review, reports published by the UNWTO, Mckinsey & Company, Travel Age West, MMGY Global, Life Marketing., etc. After your critical analysis of the article, choose a destination (DUBAI OR WASHINGTON, DC) and examine its destination marketing strategies in the context of 8 Marketing Ideas for Remaining Relevant to Travelers during the Covid19 Crisis which are listed as follows: Revisit Your Website and Content Assets Travel Incentives and Brand Creativity Will Be Remembered Emphasis Ethics and Community Spirit Focus on Search Engine Optimization (SEO) and Content Marketing Pay Attention to Your Customer Segments Adapt Your Offers and Services Revisit Your Technology Partner with Others NOTE: After your critical analysis of the marketing strategies of your chosen destination, please answer the following questions: Identify which of these 8 marketing ideas have been implemented by your chosen destination? Give examples for how (some of) these marketing ideas have been implemented by your chosen destination? Identify which of these 8 marketing ideas have NOT been implemented by your chosen destination? Recommend strategies for how to implement these marketing ideas that were not implemented by your selected destination. If you think that some of these 8 marketing ideas cannot be adaptable to destination marketing, explain the reasons for why they cannot be implementable in the context of destination marketing. Use evidence from different sources (academic source, industry, stakeholders, and organizational data) to support your position and illustrate with examples if possible or when necessary. Include how what have you have learned has impacted your prior knowledge and the future use you will make of what you have learned.? GUIDELINE: You should use double-space. Word limits are between 800-1000 words excluding references. If you need 1-2 days extra beyond the deadlines, please just send me an email. Usually, you will be granted extra 1-2 days to write up your final assignment. Kindly see attached document for reference: Travel Marketing during Covid19 Crisis_8 Ways to Engage Travelers Again
