Fresh Direct Key Resources

Author: Client Uploads

April 21st, 2021

Evaluate some of Fresh Direct key resources and capabilities using the RBV framework. How did these contribute to its sustained competitive advantage (if at all) in the retail industry? Why has Fresh Direct struggled in recent times despite possessing these resources and capabilities? NOTE: I uploaded the FreshDirect case study as an additional document and my essay should be based on whatever is written there.

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