InstructionsSince your public relations proposal will be grounded in your research results, the timely completion of this deliverable is critical to your successful completion of this course. Please let me know how I can help!Students will submit a summary of about 10-12 pages about their secondary and primary research and analysis of the client organization and its public relations situation.After you have fully reported the existing data, summarize this situation in a problem statement from the organizations internal perspective. Analyze the situation: What are the implications of the situation for the organization? Are those implications positive or negative? What about for its stakeholder and likely target publics? Consider these implications in light of the organizations Strengths, Weaknesses, Opportunities, and Threats (a SWOT analysis).It will be important to find any quantitative data that will allow you to set benchmarks for your program objectives. Legal and ethical aspects of the situation also should be considered, if appropriate.Your research sources for this Internal Factors Analysis should include print and online publications in the mass media, trade press, academia, etc. This can also include insights from the client meeting (cited as Personal Communication, as per Purdue Owl (please see course content for more info). You must cite at least five different sources of information in this part of the research report. Some sources may be internal to the organization (e.g., press releases found on the organizations website); some may be external (e.g., media articles). Utilize UMUCs databases or head out into the wild blue yonder that is the Internet.Section B: Conduct an analysis of media coverage of the client organization, situation, relevant issues, and similar/competing organizations for the External Factors Analysis.Building on the Internal Factors Analysis, turn your critical thinking and analytical skills to reviewing and analyzing media coverage of the situation (external sources: meaning, this should not include the communication created by the organization or its social media). Dont just quote; interpret and critically think about the implications of the media coverage. Analyze within articles/coverage (microanalysis) and across multiple articles/coverage (macroanalysis). Are there positive or negative trends in the coverage? Trends in newspaper coverage versus broadcast coverage? Coverage by expert bloggers or social media influencers?Mention media sources; list the number of hard news reports or opinion pieces, categorized by types of media covering the situation; describe editorial tone of coverage (e.g., pro, con or neutral); summarize issues that emerged in coverage; and assess possible impact of coverage. Quote headlines and text (judiciously, as per the APAs suggestions about using quotes) to support your analysis. You may include as many news items in a macrolevel analysis as you want (A Google news search turned up 367 articles about the Toyota gas pedal recall as of
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