Assignment: Marketing Scenario Analyses

Assignment: Marketing Scenario Analyses
Assignment: Marketing Scenario Analyses
Permalink:
Southern Baptist Hospital (SBH) had long resisted the use of marketing, believing it was not an appropriate activity for a nonprofit organization. By the mid-1980s, however, the erosion of its market share due to growing competition forced SBH to adopt an aggressive marketing strategy.
Its primary initiative was a campaign of television advertisements aimed to reinforce for the general public the image of SBH as a high-quality institution. Because the organization was starting its marketing activities from scratch, ad production and airtime costs were expensive. The television commercials were professionally produced and received critical acclaim from the advertising community.
Following the public’s repeated exposure to these advertisements, a hospital executive requested information about the impact of the advertisements. The idea to study the campaign’s impact had not been considered earlier, and a belated evaluation effort was mounted to determine the extent to which the campaign had achieved the desired effect. Much to the consternation of SBH administrators, the evaluation found that the ads had had virtually no impact on the public’s already high perception of the institution, and no improvement in patient volumes, revenues, or market share could be attributed to the campaign. SBH administrators, committed to an expensive initiative, rationalized that the campaign had not aired long enough to generate the desired effect and invested even more money in the initiative.
After reviewing the above case, address the following points:
To what extent did SBH research the needs of its audience prior to developing a marketing strategy?
Does it appear that SBH has an overall marketing plan?
Does it appear that SBH had a significant grasp of the nature of marketing?
What are the implications of focusing marketing efforts on corporate image rather than the services the organization provides?
What are the implications of marketing to the general public rather than targeting specific segments of the market?
How much thought was given to measuring the effectiveness of the campaign going into the initiative?
Post your responses in a 2- to 3-page Microsoft Word document.
By Tuesday, May 17, 2016, submit your assignment to the W1: Assignment 3 Dropbox.
Save your document as SUO_HCM3006_W1_A3_LastName_FirstInitial.doc.

Struggling to find relevant content or pressed for time? – Don’t worry, we have a team of professionals to help you on
Assignment: Marketing Scenario Analyses
Get a 15% Discount on this Paper
Order Now
Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
Sign up, place your order, and leave the rest to our professional paper writers in less than 2 minutes.
step 1
Upload assignment instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
s
Get personalized services with MyCoursebay
One writer for all your papers
You can select one writer for all your papers. This option enhances the consistency in the quality of your assignments. Select your preferred writer from the list of writers who have handledf your previous assignments
Same paper from different writers
Are you ordering the same assignment for a friend? You can get the same paper from different writers. The goal is to produce 100% unique and original papers
Copy of sources used
Our homework writers will provide you with copies of sources used on your request. Just add the option when plaing your order
What our partners say about us
We appreciate every review and are always looking for ways to grow. See what other students think about our do my paper service.
Nursing
Excellent PowerPoint! Thank you!
Customer 452707, June 29th, 2022
Social Work and Human Services
Thank You!
Customer 452587, November 17th, 2021
Human Resources Management (HRM)
Thanks for your assistance and promptness.
Customer 452701, November 1st, 2022
Nursing
Excellent work!! Thanks again!
Customer 452707, October 14th, 2022
Criminal Justice
Great work! Followed directions to the latter.
Customer 452485, September 1st, 2021
Social Work and Human Services
Great Job!
Customer 452587, October 27th, 2021
Other
nice
Customer 452813, June 25th, 2022
Social Work and Human Services
Thank you for the great job
Customer 452469, February 3rd, 2021
Business and administrative studies
GREAT
Customer 452813, June 20th, 2022
Criminal Justice
always great!
Customer 452465, February 23rd, 2021
Social Work and Human Services
Excellent Work!
Customer 452587, November 30th, 2021
Nursing
Did not receive paper on time.
Customer 452693, November 9th, 2022
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Get top-notch homework help now. 20% off first 10 orders!

NEW

Thank you for choosing MyCoursebay. Your presence is a motivation to us. All papers are written from scratch. Plagiarism is not tolerated. Order now for a 15% discount

Order Now