Brand Analysis | Instant Homework Solutions

Think about the brands that you love, how you go about ‘looking good’, and the music that you listen to.  From among these categories, pick something that you are really into (that you find really compelling), and think about your consumption practices (your participation in consumer capitalism) related to your selection. Now describe this practice in a way that: •Explains the macrosociological and microsociological dimensions of your selection •Reveals its material and cultural dimensions •Reveals the tension between social structure and individual agency •Be sure to explain the significance of your own social location (race, class, gender, etc.) for your consumption practices, and use your sociological imagination in telling your story! (Criteria:  1. Explain the importance of your consumption practices as an object of study.  Focus on its significance for: a)   understanding consumer capitalism b)   what it reveals about your own social location (racialization, class, gender, etc.) 2.    Explain the relevance of the three sociological thinking frames. 3.Explain (and use appropriately) sociological concepts (6 thinking frame concepts plus two additional concepts)