Branding in the Digital Age

Speaking the Right Language Getting the right message out to the right market with the right media needs to be considered in the marketing plan. With so many options available today, the media mix should incorporate traditional and new media. Provide a brief description of your chosen product/service. (This should be used throughout class.) Select a competitor’s product or service and list at least three places where you found it promoted. Discuss how each promotion caught your attention. What made you notice this ad or placement? What type of appeal did the messages use to capture attention? Did you or will you buy the product because of the ad? Explain why or why not.