Business Communication Channels

There are subtle—but distinct—differences between communicating with an individual and a group. Communication among group members can be seen as a microcosm of communication within the entire organization. Using the TOYOTA company, complete the following analysis to show the differences between writing and communicating a message: Select 2 communication channels to present 1 message to (a) an individual employee within the organization AND (b) a group within the organization. Describe a new product being released by your company “TOYOTA CARS” by writing messages of 400–500 words to (a) the individual, AND (b) the group. For the individual employee message, consider how the new product affects the individual’s job or role within the organization. How would you customize the message? What considerations are important in the message for a larger group? Are there specific differences? Answer these questions in the analysis. Lastly, explain what communication channels are most effective when dealing with individual employees, a group, and the larger organization. Consider cross-communication platforms, too. How do they complement each other?

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