Capstone Project

This will be turned in to Turn it in as is it Your first milestone shoul

d include the following: The project you chose and why you chose it. The challenges you anticipate you might encounter while solving the issues you have identified in the project.

The strategies you will employ to overcome these potential barriers. Choose one of the following  Prove how certain branding can change consumer perception;

Creating a crisis management protocol that supports organizational mission  Ways to create marketing strategies that will attract people rather than offend them. 

How to create an efficient franchising system?  How to create a supplier relationship Best practices in the field of public relations and why?  *Cultural differences that impact management processes. 

How to globalize a company How to incorporate social media into a marketing plan  Most important considerations for HR management in the 21st century How to lead a company through a change process.

Effective business processes for outsourcing  Challenges for multinational organizations and how to manage these challenges  How to manage a public relations scandal. 

Recognizing and addressing quality gaps in e-commerce Principles to utilize during international marketing  The role of gender in marketing trends and campaign This paper is the start to building the final project.

I work in Accounting and in the Furniture business Construct a detailed and well-thought-out analysis of a real-world business that employs many of the business theories, concepts, and relevant strategic analysis tools studied . Your final paper will be a minimum of 10 pages in length, use APA formatting, and follow this structure:

Cover Page Executive Summary Table of Contents Introduction Description of your project including the reasons why you chose it and what you hope to gain from the project. Answers to the following questions:

How can you utilize your transformational leadership skills towards moving this project forward?

Please specifically consider multiple constituencies with divergent needs including ethical objections and social responsibility. How will you address the change management process as part of your project.

How will you include setting direction, aligning and motivating employees toward this change?

What are the risk and entrepreneurial solutions for sustainability innovation that delivers economic and social value? Does this project have global impact? Why or why not?  What cultural difference do you see as having a potential impact on best practices? 

Application of one or more managerial theories you can apply as you move this project forward. Conclusion Reference Section