Advertising

Conduct research on the psychological strategies advertisers use to sell products. Then read the reading below and make connections. Specifically, I want you to build an argument using all of your sources. What are some of the most compelling strategies and arguments used to sell consumers products?

Pick a company that uses social media as a marketing and branding tool. Review at least three social media accounts your company of choice uses and assess the following: In your opinion, what kind of image is the company trying to create using their social media accounts? Please use specific examples (tweets, Facebook posts, etc.) How does this company use social media as a branding tool? How are they conveying what they are and do through social media? Are users responding to the company’s social media posts? If so, how are they responding? Do you think the company you are assessing has an effective strategy for using social media as a marketing tool? You are encouraged to use specific examples from social media accounts to support your point of view.

Media Advertisement Examples Assignment–Specific to our focus on gender in the media, find two media advertisements, this assignment should be completed after viewing the Jean Kilbourne film. Advertisement #1 should be an example that reinforces Kilbourne’s (Killing Us Softly 4 video) assertions about problematic gender representations. Advertisement #2 should be an example of a more progressive/complex/thoughtful gendered representation(s). Write up a paragraph under each advertisement describing the advertisement (give context/company-product information/etc) as well as what makes it problematic (Ad #1) or progressive (Ad #2). In other words, draw from Kilbourne’s film by identifying one ad that coincides with her analysis in regard to problematic/damaging advertisements and one ad that is a more promising/thoughtful/progessive advertisement and thus provides a more careful treatment of gender dynamics. Drawing from Print Advertising Media or Online Advertising Media is best so that you can paste/scan the ads into a Word file accompanied by your paragraph descriptions.

A proposal of 3,000 words is attached and this proposal has to be merged into your 12,000 words to make my total words on my final thesis as 15,000 words. Directions and formats are also attached. Please read carefully

ADVERTISEMENT ANALYSIS Overview: From a business perspective, advertisements function to promote advertisers’ products or services over competing brands, and to place these goods or services before consumers so that they can make informed buying decisions. In a 1,000-1,200 word analysis, compare/contrast three print/internet ads [or a combination of both], OR three TV ads. The ads should all feature the same type of product, but should be taken from different websites/magazines/newspapers [For example, three alcohol ads ~ one from a women’s magazine, one from a newspaper, and one from a sport’s website/magazine, or any other combination of websites/magazines, or if you choose to use TV ads found on YouTube instead, these are acceptable as long as they are targeting different audiences]. Provide a description of the ads ~ the name of the websites/magazines/newspaper you found the ads along with images of or links to the ads, include an interpretation[s] of each different ad, and evaluate your analysis of the ads [specific questions on this are noted below in the outline].  Responses to the following outline of questions noted below may be used as a guideline for compiling and presenting your analysis which will be evaluated based on substance and development of your ideas including specific details and relevant examples in your discussion ~ please feel free to copy/paste the outline, and respond to the different components within a Word document. Description: Take notes on your three ads reflecting what is going on in the ads by briefly describing each ad.  What is the narrative or scenario apparent in the ad [setting, characters, conflict, attitudes, etc.]? What different persuasive strategies seem to be at work in the ad?  Interpretation: Determine common patterns or differences which emerge when comparing the ads.  What different sets of values are being sold [e.g. ideas about patriotism, family, sex, beauty, technology, tradition, etc.]? Are the ads selling a vision or stereotype of what it means to be male or female? Are the ads selling a vision or stereotype of what it means to be young, old, or middle-aged? Are the ads selling a vision or stereotype of what it means to be a member of a particular racial, religious, or ethnic group?  Evaluation:  Make a judgment about which ad works best and why.  Which ad is the best at treating both the product and consumer fairly and responsibly? Do any of the ads appear to be inappropriate, deceptive, or irresponsible?

In your essay you will have to address all of the following questions:What population demographics were the advertisers trying to reach? Consider the magazine type and the articles located around the advertisement. What techniques were being used to encourage consumers to purchase the advertised product? Consider typeface, color, product placement, slogans and other features. How effective are these techniques? How does the product advertised fit into each of the 5 ideas discussed by Neil Postman in Chapter 1?

My Brand is “Barbie Doll” • Wordcount: 1,000-1,500  • Cover, Table of Contents, References and Appendix are excluded of the total wordcount.  • Font: Arial 12,5 pts.  • Text alignment: Justified . • The in-text References and the Bibliography have to be in Harvard’s citation style.

. Preparation requires having done the readings, thought about it carefully, and written down your thoughts. To that end, you are asked to produce “talking points” and post them to Compass for each set of weekly readings (300 words maximum). I want to see what you’re thinking. You should stake out arguments or raise issues that you believe arise from your engagement with the assigned readings. This means you should be integrating ideas from most, if not all, of the readings. The goal is NOT to provide a synopsis or even an evaluation of the readings. Rather, you should communicate your own ideas and arguments that were prompted by the readings. If you don’t have your own ideas or arguments, try harder. When you’re making an argument, here’s something to keep in mind: Brockriede states that the argument implies five characteristics: “(1) an inferential leap from existing beliefs to the adoption of a new belief or reinforcement of an old one; (2) a perceived rationale to justify that leap; (3) a choice among two or more competing claims; (4) regulation of uncertainty in relation to the selected claim—since someone has made an inferential leap, certainty can be neither zero nor total; and (5) a willingness to risk a confrontation of that claim with one’s peers.” At the end of your “talking points,” list (at least) three discussion questions that you like to share with the class. Those questions will be selectively used in the class by the instructor or the assigned discussants.  Grade Criteria for ‘Talking Points’ Assignments I will grade these assignments using a 1 to 3 scale basis. Here’s a brief qualitative description of what these scores represent to me: 3: “Exceptional” A thorough knowledge of the materials: An excellent response written in a clear and concise way, and few, if any errors of fact or writing, and well-written essay with multiple examples. 3 2: “Satisfactory” Some care and expression of knowledge: A clear, understandable written style; perhaps a few errors of fact or writing. The discussion needs more clarity, more development, and/or examples. The essay is missing some of the subtleties of the argument. 1: “Unsatisfactory” A substandard adequate completion of the assignment; superficial response with few examples; discussion or argument is unsubstantiated; sources are poorly cited; many errors of fact; inadequate writing and grammar.

Advertising and media Individual project, each student will be assigned a different brand. Students may consider their brand from a global perspective or from their own country’s perspective. Use official cover provided on Moodle, table of contents and introduction. Each question should be clearly identified as a headline and answered as a separate section of the paper. Questions: Describe your brand’s Marketing Mix Select one commercial of your brand and explain if you think that is a good commercial or not, remember that is important that you justify your answer. Explain the brand promise of your company based on the strategy they follow in your country. Describe the different brand elements that your company is using and explain how they reinforce the brand promise. Formalities: Wordcount: 1,000-1,500

Research the Internet to analyze how that product or service has been advertised. Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following: Who determines ethical standards for advertising? In what ways has advertising affected American culture? What are the key persuasive techniques used in consumer advertising? Illustrate with specific examples, explaining how each technique works. Discuss some of the critical issues that may arise from the following areas: Children and advertising Advertising in schools Health and advertising Political advertising Find one example of a commercial that strikes you as particularly creative and appealing: What are the elements that are unusual? What is the target group of the commercial? How does the commercial appeal to consumers? Why do you believe this commercial to be effective in brand name recognition? How are ethical standards met (or pushed to their limits)? Include detailed speaker notes and images that support your content. Each slide should have 3 to 4 bullets of text which are a high-level overview of what’s included in your speaker notes.