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MKG- wk-4 new consumer product to the market
Im stuck on a Marketing question and need an explanation.
Choose one of the following two assignments to complete this week. Do not do both assignments. Identify your assignment choice in the title of your submission.
Option #1: Introducing a New Consumer Product to the Market
Put yourself in the position of an entrepreneur who is developing a new product or service to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:
- The overall strategy; why are segmenting, targeting and positioning useful methodologies.
- Segmentation and targeting choices
- Characteristics of the target market
- Why that target market is attractive
- The positioning strategy
Provide justifications, in the form of research, for your decisions and reference your textbook and required readings.
Your paper should be two pages in length, not including the title and reference pages,
Option #2: Marketing an Existing Product
Put yourself in the position of a marketer who wants to market an existing product or service. Write a paper explaining how you will remarket your product using a new strategy (branding, promotion, new market, etc.) with a focus on the segmentation, targeting, and positioning (STP) strategies to company executives to invest in your recommendation.
Be sure to cover the following:
- The big picture; why an STP approach is appropriate
- How the market may be segmented
- Targeting plans; market attractiveness
- Positioning strategy utilizing the 4P’s of marketing
Provide justifications, in the form of research, for your decisions and reference your textbook and required readings.
Your paper should be two to three pages in length, not including the title and reference pages,
Rubric
MKG310 Mod 4 CT
Criteria | Ratings | Pts | ||||
---|---|---|---|---|---|---|
This criterion is linked to a Learning OutcomeRequirements |
|
10.0 pts |
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This criterion is linked to a Learning OutcomeContent |
|
30.0 pts |
||||
This criterion is linked to a Learning OutcomeCritical Analysis |
|
25.0 pts |
||||
This criterion is linked to a Learning OutcomeSources / Examples |
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10.0 pts |
||||
This criterion is linked to a Learning OutcomeDemonstrates college-level proficiency in organization, grammar and style. |
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10.0 pts |
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This criterion is linked to a Learning OutcomeDemonstrates proper use of APA style |
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10.0 pts |
||||
Total Points: 95.0 |
Stress and Nursing Practice
I dont understand this Nursing question and need help to study.
Assignment Description
Topic: Stress and Nursing Practice
1.Describe the case that defined you as a nurse. What happened, how were you involved? How does this case still affect you and your practice? What steps have you taken to overcome the stress of this event? (Remember to protect patient privacy).
2.Explain the importance of debriefings. Are they used in your workplace? If a debriefing would happen who would be involved, what would be discussed, who would lead the debriefing, where would it take place? Are debriefings possible at your workplace and would they help nurses deal with stress?
Assignment Expectations:
Length: 1250 to 1750 words
Structure: Include a title page and reference page in APA format. These do not count towards the minimum word count for this assignment. Your essay must include an introduction and a conclusion.
References: Use appropriate APA style in-text citations and references for all resources utilized to answer the questions. A minimum of two (2) scholarly sources are required for this assignment.
want an essay to the below topic in 400 words using APA format and atleast 3academically reviewed articles for reference
Help me study for my Article Writing class. Im stuck and dont understand.
There is little doubt we are living at a time when technology is advancing at a pace that some believe is too fast for humans to truely understand the implications these advances may have. Search the peer-reviewed literature for examples of this. You may select any topic relating to technology that illustrates the potential for really messing things up. Include, in your description, an analysis of what might have caused the problems and potential solutions to them. Be sure to provide supporting evidence, with citations from the literature.
Discussion Value
I dont understand this Management question and need help to study.
1.Respond to the following in a minimum of 175 words:
- Discuss the difference between economic value and social value or the shared value creation framework.
- Why do you think organizations tend to focus on the creation of one type of value, but not both?
2. RESPOND TO the following classmate:
Leah
CIsneros
Leah
CIsneros
3 hours ago, at 3:19 PM
NEW
Economic value is the monetary value people place on a product or service based on its benefits. With economic value, it can be the determining factor whether or not the consumer purchases the product/service or not For example, if you decided to purchase a a gallon of milk the the value is placed on how badly you want it, knowing that you can use that money for something else Basically it is a preference. Social value is more of a how people are affected by the change they experience. Like morals and beliefs will influence your decisions and interactions. An example would be how your influences eventually determine how you engage with people or how you make decisions. I do not think an organization can afford to focus on more than 1 value at a time because i think it would be counter productive. What do you value more experience or cost? How is someone suppose to make a decision of what is more important to them but, addressing economic value may be more effective.
3. Respond to the following classmate:
Derek
B.
Derek
B.
6 hours ago, at 12:17 PM
NEW
Hello all,
For years it seems many companies have made a slight shift to utilize shared value creation framework as they are more focused on the needs of both the social and economic values to create an enhanced business opportunity. Under the shared value creation framework an organization will look at opportunities to help the social or economic community in a way that creates value for the company and the people they are trying to help. By having a shared value business structure an organization is giving back to those who are in need by providing services and creating products that will in turn create benefit for all parties involved. There is less less profit under the shared value creation framework but gives the organization more value to as they are giving back to those in need and or helping the community. A great example of shared value creation framework is Caterpillar Inc. who has created many opportunities giving back to communities in need, they believe in social responsibility and creating an enhanced economic environment. Caterpillar Inc. creates new value as they give back to the community in the forms of clean water, shelter, education, and so on. Many companies create new added value as they help create change in a world of need, although profits and revenues from other aspects of they business will continue to play an important role in the companies future.
10-12 page paper on Port Facility safety to include Security Acts (Safe Port Act)
Im working on a Law exercise and need support.
The topic is Port Security challenges and the Safe Port Act
Here is the specific format:
Title Page (APA format)
Abstract
Introduction (Research Question and Hypothesis)
Literature Review (Note this is not an annotated bibliography but a Literature Review)
Methodology – don’t simply state qualitative methodology.
Analysis & Findings
Conclusion and Recommendations
Reference list
Methodology: This section provides the reader with a description of how you carried out your qualitative research project, and the variables you identified and analyzed. It describes any special considerations and defines any limitations and terms specific to this project, if necessary. This section can be brief or more complicated, depending on the project, written in a single page.
Analysis and Findings: They are not the same as conclusions. In the analysis component of this section you identify how you analyzed the data. The second part is the finding you got from your analysis of the data. The findings are the facts that you developed, not your interpretation of the facts. That interpretation is conducted in the conclusions and recommendations section of the paper. Findings will come from the prior research you examined and your analysis of those prior findings to create new findings for your paper. While there may be some facts that are such that they will stand and translate to your paper, the intent is to create new knowledge, so you will normally analyze the data to create your own findings of what facts that data represents.
Conclusions and Recommendations: This is the section where you give your interpretation of the data. Here you tell the reader what the findings mean. Often the conclusions and recommendations sections will mirror the findings in construct as the researcher tells the reader what that researcher sees as the meaning of that data, their conclusions. Then, drawing on those conclusions, the researcher tells the reader what they believe needs to be done to solve/answer the research question. This section may include recognition of any needs for further research and then finishes with a traditional conclusion to the paper as a whole.
Remember, your paper should seek to answer a question that helps to solve the research question and validates or culls your hypothesis.
Technical Requirements:
Length: Minimum of 10-12 pages double spaced, 1″ margins, 12 pitch type in Times New Roman font.
Citations/References: You must use the APA style for this assignment. A minimum of 10 outside references required.
1951 Korean War
I dont know how to handle this History question and need guidance.
write an analytical essay in which you summarize the main points of the article (this should take about 2/3 of your essay) and then analyze/critique the source (about 1/3 of your essay).
Try to answer at least some of the following questions in your essay:
Who is the author of your chosen source? What is the time period of the source and what is the topic? What might this article tell a researcher about the time period? What is he/she trying to say? What is his/her point of view? Does he/she make a convincing case? Why or why not? What does the author leave out (if anything)? Does the author exhibit a particular bias? Is there anything in this source that might be relevant to the world today?
Note: Depending on the source you choose, not all of the above questions may be relevant. Answer those which are relevant to your source.
Try to select a document/source that interests you. If it is a topic/person that you are unfamiliar with, be sure to do at least a little research to give you a better background for analyzing the source. If you would like to use additional sources (internet web sites, books, periodicals, etc.,) you are more than welcome to, as long as your focus is on the primary source. Your essay should consist of two sections: a summary of the article and then an analysis of the article.
In writing your essay, you should follow the below guidelines:
Your essay should be a MINIMUM of 800 words (it can be longer if you like).
Your completed essay should consist of a summary (about 2/3 of your essay) and an analysis (roughly 1/3 of your essay).
All persons, events, concepts in your paper should be introduced/explained clearly in other words, write your essay as if your audience was another student!
Your essay should follow the basic style guidelines of MLA, APA or Chicago (your choice).
Your essay should have a cover page and bibliography page in the style you have chosen (these pages do NOT count towards the essay length).
Your essay should be double-spaced with #12 fonts and 1-inch margins.
The essay needs to be written entirely in your own words. Use quotes very sparingly and only to highlight a point you are trying to make. Quoted material does NOT count towards the length of your essay.
Your essay needs to be neatly written and grammatically correct (points will be deducted for sloppy papers).
Your essay should be saved as either a Word (.doc or .docx) file or as a Rich Text File (.rtf). To submit your paper just click on the blue hyperlinked title above. To be safe, you should upload your essay file and copy/paste your essay in the textbox on the submission page! It is your responsibility to submit a file that I can open and read. Late points will apply to files that I cannot open or that are in the wrong format.
Reading Journal #1: Ch 1 & 2
I dont understand this Writing question and need help to study.
Read Ch 1 & 2 (Everything’s an Argument).
(1) Write three key ideas or concepts highlighted in the book. Explain them in your own words rather than just copying the contents.
(2) Write two questions from each chapter.
(3) Think about how you can apply one of the key ideas to your writing situation. Provide one example.
* Organize the contents by each chapter. For instance, Ch 1, (3-2-1 format) …
Business 4425/ Entrepreneurship/ Week 4
I need help with a Business question. All explanations and answers will be used to help me learn.
Chapter One
Look at competition today in the automobile, airline, and even clothes industries. The word Competition can bring out the best or the worst in an organization. Microsoft was had legal charges brought against them years ago for attempting to eliminate competition and even monopolize the market. When organizations focus strongly on current competition, new organizations slowly begin to slip into the industry. This was the case many years ago with the Big Three (Chrysler, Ford, and GM). They were very focused on each other and really did not pay attention to Toyota. Now, according to US News, the top four wealthiest automakers are Toyota ($214 Billon), Volkswagen ($101 Billon), Daimler (Mercedes-Benz) ($84.3 Billon), and BWM ($71. Billion). The Big Three has dropped tremendously; GM is ranked sixth ($52.9 Billion), Ford is eighth ($44.1 Billon), and Fiat Chrysler is tenth ($36.6 Billon). When new companies begin coming into the market, this can create many problems with competition. In fact, Michael Porter sees this as a very powerful source. Now, Tesla is now beginning to make a great deal of noise in the world of competition.
- Consider the following article https://www.trefis.com/stock/tsla/model/trefis?easyAccessToken=PROVIDER_fdb11db659bd1a59ae20da362d0b1971a252c2be. Based on the article, it seems within the last few years, Tesla has entered the market with a bang. Based on the article and chapter one, how is Tesla competing within the market place?
Chapter 6
Consider the readings from the text and the power points from Chapter Six in answering questions two and three.
- In slide 24, it documents CEO pay of the top executive in various industries. Select one of the CEOs from the slide, conduct some research on your chosen CEO and the company where they are CEO, and then explain if they are worth the amount they earn. Please validate your answer based on the performance of the organization.
- In slide 25, successful diversity recruiting is the topic. The slide provides five successful keys to conducting this activity. For number three, your job is to add one more key that you feel is imperative for diversity recruiting to be successful. Conduct research outside the text in determining your additional successful key. Validate your answer
Chapter 7
4. Read the following article https://hackernoon.com/jeff-bezos-ceo-amazon-explains-his-business-model-to-shareholders-80228d4e9233 about Amazon and Jeff Bezos (sorry about the ads) and Chapter Seven. After reading both of these sources, what was Bezos model, and what was the culture of the organization at Amazon?
This is PDF of the book : http://online.anyflip.com/xetl/gide/mobile/index.html#p=17
Chapter 6 ppt is uploaded below
Page number is not required as long as it can address all the questions. Feel free to do a research but it need to be cited with APA format. Thank you
Introduction of DNP Project Proposal
I need an explanation for this Nursing question to help me study.
The Purpose of this Assignment is to complete Section I of the DNP Project Proposal.
Directions:
For this Assignment, you will develop your introduction to the problem. Your introduction must:
- be a minimum of 8 pages in length (excluding title page and references);
- be supported with a minimum of 10 scholarly, peer-reviewed sources (external to those assigned for this unit);
- follow the conventions of Standard American English (correct grammar, punctuation, etc.);
- be well ordered, logical, and unified, as well as original and insightful;
- display superior content, organization, style, and mechanics; and
- use APA 6th edition style and format.
The content for the introduction to the problem should include:
- Identified need and problem statement
- Background and significance of problem to health care/nursing
- Needs Assessment (data specific to the practice site that supports the need for the project; available resources).
- Identify target population/community
- Project purpose/goal, e.g., what is your product
- concepts and definitions used in the project;
- Relationship of project to advanced nursing practice;
- Identify the DNP Essential aligned with the project
- Discussion of how identified practice setting will support projects development project alignment with practice site mission and goals.
- Identify key stakeholders
- Benefit of project to practice clinical area
- Cost/benefit analysis
- Define scope of project (what the project will and will not do)
Information is provided, however, more info is needed and organize the content provided.
Abnormal Psychology/IP 1
Im trying to learn for my Psychology class and Im stuck. Can you help?
Write a paper focusing on the following:
- Discuss 3 changes that were made from DSM-IV to DSM-5.
- Describe the role of DSM-5 in making a diagnosis. Why is it used?
- When conducting a clinical interview, what are some important questions you need to ask a client? Why?
- Discuss how you would make a diagnosis using DSM-5 if you were a counselor. How do you ensure that you do not misdiagnose your client?
You may also research the psychological disorders, by reviewing an electronic version of the DSM-5 in CTU’s library. For more information on accessing the DSM-5 in the library please review How to Access DSM-5 and/or watch this video.
A minimum of 2 APA-style references should be included. The text can be one of those references. One must be from a peer-reviewed journal, and one must be a reputable Web site (Wikipedia is not acceptable) or the course textbook.
Please submit your assignment.
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