Commuicatio and Media

Select one of the following scenarios, for which you will design a visual advertisement, and identify additional Integrated Marketing Communication (IMC) tools. Create a visual, electronic advertisement based on one of the following scenarios. You can use a webpage or an online presentation. Describe at least two additional IMC tools that will be part of […]

Select one of the following scenarios, for which you will design a visual advertisement, and identify additional Integrated Marketing Communication (IMC) tools. Create a visual, electronic advertisement based on one of the following scenarios. You can use a webpage or an online presentation. Describe at least two additional IMC tools that will be part of this campaign. Scenario One: You work for DQ+A, the hottest, hippest independent advertising agency in Miami. You are charged with creating a campaign for a fast-food restaurant with brand identity issues. Create an electronic advertisement to attract consumers, particularly a younger male demographic, to the restaurant.