Communication

Media Consumption Journal #2 – Advertising Analysis   In this media consumption journal, you will be turning your attention to a print advertisement. Imagine that the Media Education Foundation (MEF) has asked you to be a consultant for them. According to their website, the MEF’s mission is as follows: “The Media Education Foundation produces and distributes documentary films and other educational resources to inspire critical thinking about the social, political, and cultural impact of American mass media”  (Links to an external site.) ). Your assignment as a MEF consultant is to deconstruct a recent print advertisement and analyze the ad you deconstructed. Choose a provocative advertisement that provides you with sufficient fodder for your analysis, and address the following questions: Background: What is the ad selling? (e.g. product, brand, lifestyle) Target Audience: For whom is the advertisement intended? How do you know this? Are you the intended audience? Hook and Story: How did the ad get your attention? What story does the ad tell? What “problem” is the product meant to resolve? What do the advertisers want you to believe? Assumptions: What assumptions does the ad make about gender, race, class, success, beauty, etc.? Intended and Unintended Effects: What do you think are the intended effects of the ad? What could be some of the unintended effects of the ad? What other meanings could audiences consciously or unconsciously construct from the ad? What the Ad Does Not Show: What information is withheld from the audience? Labor involved? Resources used? Cost to the environment? Health concerns? Etc. Personal Reactions/Reflections: What are your personal reactions to this ad? What are your reflections on the social, political, and cultural impact of ads such as this on American society? Connection to Course Content: What concepts/ideas that we have read about/discussed/viewed do you see illustrated in this advertisement? (Consider Chapter 11 in our textbook, Kilbourne & Levine readings, and other related material.) Anything else you would like to discuss: Are there other questions/ideas that come to mind as you critically analyze this ad?

The paper should accomplish the following: 1) articulate at least FIVE values that you believe are important in the domain of communication (directness, development of shared understanding, openness, positivity, civility, respect, etc.); 2) provide at least THREE examples of communication technologies and discuss the extent to which the examples serve to foster or hinder the values that you have put forth as important; and 3) offer and discuss at least ONE reference to an evidence-based study or scholarly article for each of your examples that support your evaluative claim about the communication technology (e.g., an evidence-based research article on how social media promotes expanded and positive interactions).  You are encouraged to consider technologies that you did not analyze for your first paper (e.g., if you discussed smartphones in your first paper, consider another example for this paper), to think broadly about technologies for communication (pen and paper, books, letters, signs, sign language, e-mail, video conferencing, chats, computer-based collaborative tools, etc.), and to revisit – and think more deeply about – your values statement.  Note that it is not sufficient to provide only anecdotes of your experiences with the technology or links describing statistics on the use of, or product descriptions of, your chosen class of technology; you must support your assessment of the technology with evidence described in rigorous studies.

In 1,000-1,250 words, complete the following: Describe the cultural identity of a particular cultural group and how the culture’s identity is represented symbolically in the culture’s communication patterns, values, language, architecture, pastimes, art, relational roles, societal systems, behaviors, etc. (Comp 2.1 Interpret the meaning of symbols across cultures.). Compare and contrast symbolic representations of a particular cultural group via media channels in that culture, in the U.S. media, and academic research findings. Evaluate the role of mass media channels in intercultural communication. What impact do mass media have on intercultural perceptions and interactions? Project must have a minimum of five scholarly sources.

Technology plays a central role in customer service today, and this role is only going to continue to increase. One example is the expanding role of social media as a powerful customer service tool and resource. Research Publix Supermarkets and write a 2-page paper supported by research that includes the following: 1. Describe how the company uses technology to meet customer needs. a. Social Media, Online shopping, Shopping Apps for in-store/Curbside pick-up 2. Review the company’s page on a social media site and explain how it is used to provide customer service. 3. Review the company’s web site. Describe how it provides customer service and meets customers’ needs. Explain how it provides reasons for customers to use it. a. https://www.publix.com/ 4. What are the strengths and weaknesses of this site in providing the company’s customer service?

Nonverbal Communication, you can choose any space in your home, a friend or family’s home, or work to document. The key is that you choose someone’s other than your own. You may choose to document the nonverbal communication in the kitchen, a family member’s bedroom, an office, the basement or garage, etc. It is up to you to decide. The goal of the assignment this week is to observe the space focusing on nonverbal and hopefully, seeing personal artifacts or environmental design choices that you never thought too much about. Now, it is time to think about the meaning that is being conveyed in these choices and what it says about the person who inhabits this space most. Complete the numbered steps, answering the questions, after reading the chapter. Include pictures of the space to document the exercise. Choose a space to observe for nonverbal communication: proximity (use of space- clutter/ cleanliness), environment (color, sound, smell), and artifacts (items and belongings). Create a list of nonverbal communication examples. What do you think the meaning is in the communication examples? How does it help you learn more or understand the person better? Why did they make these decisions? What is the significance or value of their belongings? As you learned in this course, culture and gender have a big impact on the way we communicate. What are some of the culture and gender influences you can observe? Perception influences every aspect of communication. Explain how your perceptions of the person and your relationship likely affect your reading of the person. What is something new that became apparent after completing the exercise?

Scenario: You are the owner of a retail company that has recently experienced a decline in business due in large part to the poor communication skills of employees. As a result, many customers have expressed dissatisfaction with the service they have been receiving. In order to overcome this challenge, you as the owner need to develop a communication plan that will restore customer confidence and improve the communication skills of your employees. In a 2-page paper, create a customer communication plan that addresses the following: 1. Identify the purpose and goals of the plan. a. What will this plan accomplish? 2. Describe the specific actions that you will take to improve both company communication with customers and the communication skills of employees. a. What steps will you take in order to achieve the purpose and goals of the plan? 3. Explain how you will evaluate the success of your plan. a. What will you measure to ensure that you are making improvements in customer communication?

has media hurt or helped family communication ? friend communication ? romantic relationships ? not choosing a side but simply presenting both sides of the argument times numeral 12 double spaced and yes and 2 sources also in text citations MLA

There are 4 different styles of listening (action, time, people, and content oriented listening). Take the self-assessment attached. After taking the assessment, write 1-2 cohesive paragraphs, double spaced. It should be about ½-3/4 of a page. You do not need a formal introduction or conclusion, but you need a clear topic sentence at the beginning of each paragraph. Address the following: 1. Using your self-assessment results, identify listening style or styles you use the most. Explain briefly whether or not you thought the assessment was accurate. 2. Then provide at least one specific example to illustrate a time when you used one of the listening styles you identified above. 3. Explain why you think you might have used that listening style in that situation. 4. You should use your example to explain how your listening style helped to create either productive or non-productive communication. Explain why you think it was an effective or ineffective listening style in that situation.

You are to watch and analyze this clip in your essay due Monday, July 27 at 11:59 pm. In 500 words, explain two ways in which President Obama invokes convenience in his discussion of drone warfare, referring to Slack and Wise. Then, one consequence in this instance (related to drone warfare) of living in a technological culture that privileges convenience? Again, draw from Slack and Wise in explaining this.

For this assignment, investigate the social media public relations (PR) campaign of LinkedIn, In this assignment, include the following components: ? Provide information about the social media LinkedIn platform ? Provide information about the LinkedIn organization and its campaign. ? Review the article on internet marketing and the information on using communication techniques to effectively establish public relations and marketing for an organization – both attached – Discuss the campaign – Is it effective? What, if anything, can the organization do to improve PR through social media? Reference at least two academic sources, including their DOI or “retrieved from” information. Web pages provided by LinkedIn i.e. “About Us” page will be accepted for this assignment as a valid, academic source. Use the standard five-paragraph format: Paragraph 1 – Introduction Paragraphs 2-4 – Body Paragraph 5 – Conclusion APA format should be used. The assignment should be a minimum of three (3) pages in length. Content, organization, and grammar/mechanics will be evaluated.