Marketing

Choose a business (B2C or B2B) or nonprofit organization that could benefit from a social media campaign and develop a campaign outline.  Include the following elements:   Part A              Specific campaign objectives (2 or more)   Part B              Identification of the target audience   Part C              Description of a concept for the message (content) based on the target audience   Part D              Description of the social media marketing activities   Part E  Once you’ve completed your outline, also draft an introduction for your plan that explains why the social media initiative is important and how it integrates into the overall marketing activities of the business.

Write a 2–3 page report using the financial statements from last week’s assignment and perform the following financial analyses on the organization: Calculate and interpret key financial ratios: Liquidity (current ratio, collection period, days cash-on-hand, average payment period) Profitability (operating margin (%), total margin (%), return on net assets (%) Asset efficiency (total asset efficiency, age of plant (years), fixed asset turnover, current asset turnover, inventory turnover) Capital structure (net asset financing [%], long-term debt to capitalization, debt service coverage, cash flow to debt [%]) Provide comparisons to industry averages or to a competitor and provide comments Provide recommendations to improve financial performance Attach exhibits and charts to the appendices section of your report to support your analysis Your report should be 2–3 pages in length and follow APA formatting. You have a choice in  how you format this assignment see examples A and B below. Example A: Paragraph-based Report Example B: Table-based Report (If you choose this format, you must provide analysis, observations, etc. underneath each table.)

“Building long term relationships with customers is essential for any sustainable business, and this applies equally to online elements of a business” (Chaffey & Ellis-Chadwick, 2012)

The primary objective of the Individual Assignment will be:   Proposing a digital marketing campaign for ScotRail so that it can gain participation from 1,500 passengers across Scotland that will see them combining train and bicycle travel to make their business, commuter, or leisure journeys. These can be current train passengers or those who have previously used their car to make journeys. The campaign will run for two months (November 2020 to December 2020) and convert to participation from 1,500 passengers by January 31, 2021.    Your budget is £60,000.   Word Limit   The limit for the Individual Assignment is 2,000 words (+ or – 10%). FURTHER INSTRUCTIONS IN THE WORD DOC.

Pricing Strategy – Price is an important element of the marketing mix. Create a 300–400 word response and respond to any two of the following bullet points in your response. Describe the importance of pricing in the marketing mix Describe three different pricing strategies and provide a real-life example of each in action. Suggest another strategy that would have worked better. What are the steps that need to be followed for developing the pricing of a new product? Can these steps be interchanged? Why? Conclude your post with a summary paragraph that synthesizes one or two key issues or points of your initial post. Support your answers with examples and research and cite your research using the APA format.

Imagine you are a marketing consultant and you have been hired to review and make recommendations on how to reach their target audience. This assessment is a written report on the concepts of understanding consumer behaviour, putting people into groups with common needs/wants (segmentation) and creating marketing strategies (targeting and positioning) which enable your organisation to break through the clutter of marketing messages. To complete this task you need to: Step 1: Carefully choose an organisation that you are interested in (or are currently working for) and one of their specific products and conduct a competitor analysis by comparing this to similar products in the market. Step 2: Using the theoretical frameworks of consumer behaviour, segmentation, targeting and positioning, and data from secondary market research, construct a consumer profile taking into account one internal and one external influence that impacts consumer decision making. Inside the report you need to include; A brief overview of your chosen organisation’s current market position with a competitive analysis includes a perceptual map showing competitive analysis (compare against two competitors); Definitions and descriptions with an analytical discussion of one internal (i.e. motivations, personality etc) and one external (i.e. group references, culture etc) factor that may affect your likely consumers’ decision to buy your product; Definitions and descriptions of the theoretical concept of segmentation then apply this framework to a range secondary market data sources leading to a “Typical consumer” profile for your chosen product (based on evidence from secondary market data using the segmentation variables as your framework); and Definitions and descriptions of the theoretical concepts of targeting and positioning and then specific recommendations for a new positioning statement. Use your textbook and other theoretical sources and secondary research (be sure to have reviewed your organisation’s latest marketing information- e.g. Television Advertisement /YouTube ad for their current positioning strategy) as a starting point for your analysis to support and frame your argument.

Select an article on the topic of Choosing and Using Products related to this week’s chapter readings from any of the business periodicals listed below: ·       Harvard Business Review (HBR) ·       Forbes ·       Fortune ·       Entrepreneur ·       Inc. Magazine ·       The Economist ·       Bloomberg Businessweek ·       New York Times ·       The Wall Street Journal ·       The article must be dated within 12 months prior to the assignment’s due date and from one of the above-listed business periodicals.   Reference (the first item; not after Reaction) using APA Format (remember hanging indent format). If necessary, please consult the APA Manual on how to properly present references in APA format. Summary             In your own words (written in third person) summarize the article for your audience/the reader(s). No quotations may be used.  Relevancy             Prepare a statement (written in third person) that demonstrates how and why this article is relevant and important to Choosing and Using Products. Your response should be supported by information found in course materials. No quotations may be used from any source. This is the most important section of your paper because it requires critical thinking and analysis in applying the thesis of the article to the concepts in this course.  https://courses.lumenlearning.com/clinton-marketing/chapter/reading-influences-on-consumer-decisons/ use this link to relate to.  Reaction             Express an opinion, advice, criticism, etc., on the content of the article, demonstrating critical thinking and an application to the “real world.” The opinion should be expressed in third person as “This student …”

The paper should have a research question, which is: Does the live feature of Instagram have an impact on the marketing of Huda Beauty?  It should have an hypothesis, research methods, data and a planning. Data should be about interviewing people or reviewing people comments on the live of Instagram.

Evaluate an online crowdsourcing site. Example include, Dell’s Ideastorm, and Starbucks. write a 750 word paper in which you review a crowdsourcing site. marketing has evolved in its relationship to customers. Marketing to consumers has shifted to marketing for consumers. Marketing for consumers has the power to choose whether they want to create a dialogue. • how has the organization leading the crowdsourcing utilize consumers to help build its organization? •How does this option of crowdsourcing influence marketing strategy? • what is the impact of mobile and social media campaigns on marketing strategy for this organization?

Your Task You are tasked to propose a new product for university students, which will serve at least one of the following purposes: –          to enhance student’s learning and better retention of knowledge –          to save students’ time spent on coursework –          to promote more effective teamwork for better result –          to enhance the well-being of students and happier university life The Steps 1.       Write up a PRODUCT/ SERVICE CONCEPT within 200 words by addressing the following: ·         Who are your target customers? ·         What is the current problem? ·         What is the solution(s)? ·         What are the product/ service features and advantages? (are they new to the market? Or an improvement of what is currently available?) ·         What are the benefits to customers? ·         How much does it cost?   2.       You may SUPPORT your product concept with drawings or photo images so that your target customers can visualize your product.   3.       Design with a QUESTIONNAIRE of maximum 10 questions and conduct a CONCEPT TESTING with 10 current  students, who will represent the target customers of your new product.   4.       REPORT on your concept testing results. E.g. How do the potential customers respond? Any questions asked? Any suggestions for improvement? Are they willing to spend money on this product? Will they recommend it other customers?   5.       Give a CONCLUSION and document your key learning.