Marketing

MAIN OBJECTIVE: Describe a marketing plan which you have found to be successful. You should analyze a marketing plan of Airbnb Company 1. Structure guide. Introduction: Describe the notion of marketing plan, why Airbnb marketing plan is successful?+ add a topic sentence! Be very specific, write thesis statements. Body: Describe the marketing plan of Airbnb Company! Be very specific, describe the main aspects and measures which make it successful. Provide statistics which demonstrate the efficiency of the marketing plan (real life results in sales, clients, profit, etc). Support each argument with a credible source + statistic data. You should be very argumentative!!! Very clear! Very scientific and professional language. Add specific example with statistics. Conclusion: conclude your paper, no new information. Vocabulary: 1. ONLY ACADEMIC official language! No personal nouns, no idioms. Be argumentative, use business terminology. Sentence structure: 1. Make sure to proofread your paper: no need to use too short or too complex sentences. Write the sentences of an average length. Sources: 1. USE 4 credible academic sources, scientific journals, reports of international organizations: 2015-2020 years of publication. Use statistics.

This assignment will challenge each student to write an essay based on an academic marketing article. You will first need to identify an article that has been published in a marketing journal included in the CNRS list: https://www.gate.cnrs.fr/IMG/pdf/categorisation37_liste_juin_2020-2.pdf.  Your essay, which is limited to 1500 words consists of four parts: ?  In part 1, you should discuss the relevance of the general topic that the article refers to. ?  In part 2, you should discuss the key results of the article. ?  In part 3, you should discuss the managerial implications of the article’s results. ?  In part 4, you should discuss to what extent your observations in the real world are consistent with the results of the article (e.g., Are firms actually doing what is recommended in the article? Examples of service firms that do a good/bad job with respect to the topic that is discussed in the article? You could also explain what these firms do right/wrong and how they could improve their current practices based on the findings of the article). Your essay should clearly refer to the article without being too technical/theoretical.  Please note that late submissions will not be graded and entail a zero grade. Your essay will be evaluated based on the following: the depth and substance of your reasoning, your ability to relate the topic of the article to the real world and to the material discussed in class, as well as the quality of your writing.

For this assignment, select a company that interests you (it can be your own, one that employs you, or another of your choice) and copy/paste the most recent posts from the company’s website into a separate document and save it for reference. Then, analyze the textual content by pasting it into the free Try It Online section of Linguistic Inquiry and Word Count (LIWC) lexical analysis software to uncover the main lexical information about the website content. You can also try Textalyser or Sketch Engine Present your findings and how they relate to the profile of your brand in a 2- to 3-page paper (not including title and reference pages). Your paper must also address the following questions: What messages is the brand trying to transmit through its website? What are the keywords being used? How well does the content analysis reflect the specific profile, value proposition, and image of the brand? Thoroughly explain your interpretation of the analysis. How valuable do you think this analysis is for a marketer? Your paper should be supported by a minimum of two resources and must include both the name of the brand and the reference for the brand information used in your analysis (including the URL).  Reference: Linguistic Inquiry and Word Count (LIWC). (n.d.) Discover LIWC2015. Retrieved from http://liwc.wpengine.com/ Sketch Engine. (n.d.) Text analysis with Sketch Engine. Retrieved from https://www.sketchengine.eu/tools-for-text-analysis/ Textalyser (2004). Textalyser. Retrieved from

Your task is to choose a product manufactured by an Australian food retailer and to research and analyse the macro and micro enviorment for that product, with a view to modifying that product in some way to make the product more environmentally sustainable.  You might consider changes to ingredients, product design, and or packaging in your product modification.  Your recommendations should also include consideration for your target market and intended market positioning.

Please find the assignment requirements in the image attached in the files. Find the video for this assignment in the following link https://youtu.be/UTGYFPBibbc . I need at least two sources from the Textbook: International Marketing, by Philip R. Cateora, R. Bruce Money, Marty C. Gilly and John L. Graham, McGraw Hill, 18 ed., 2020.   ISBN:978-1-260-66553-6 (loose-leaf edition). And at least 4 outside sources.

Using the sites http://www.betterbidding.com priceline.com and hotwire.com analyze the service based on characteristics of a service and the service continuum. Also would help to include how internet services differ from regular services. And the type of pricing strategies.

Watch the research video on Harley Davison and respond to questions in the video as well as the questions listed below.  400-600 words. Remember to think out side of the box and answer completely. 1.  How does Harley Davidson deliver value and customer satisfaction to consumers? 2.  How does the Harley Davidson brand create lifetime value and customer satisfaction to consumers?

Imagine that you are looking for a job in digital marketing. What would your ideal position be? What type of company would you be interested in working for (think in terms of company size and company stage)? Write a short paragraph stating the following: The type of marketing you are interested in (content marketing, social media marketing, display advertising, etc.).  The kind of company you are interested in working at.  The business model and lifecycle stage of this potential company. If you need a refresher, return to this lesson on business lifecycle and models. (As a bonus, you may want to do some research and select a specific company to support your post.)  And your rationale for your choices above. Consider using your results from the 16 Personalities Test to explain some of your choices.  2-Imagine you are working in the marketing department of Zest Bars, a fictitious, medium-size company that makes energy bars. Your manager would like you to lead the process to define the company’s brand positioning strategy. When you review her proposal for how you should lead this process, there is no mention of performing a competitive analysis.  Prompt: Write a short paragraph responding to your manager’s suggested brand positioning strategy. Your response should include: A rationale for why the marketing team should analyze the competition. The specific value a competitive analysis can bring to the energy bar company.  Three specific steps the marketing team could take to begin the process of completing a competitive analysis.  Feel free to include specific names of energy bar competitors in your response to illustrate your argument to your manager.  3- Imagine you work in the marketing department of a medium-size outdoor apparel company. Your manager says that your marketing plan is to “sell to everyone.” Prompt Write a short paragraph describing how segmentation could make your marketing efforts more effective. In your response to your manager, provide at least one specific example of how using segmentation could more effectively reach customers. In addition, describe at least two specific action steps you would suggest taking in order to effectively segment your customers.

Understand why customer service presents different challenges than other personal selling tasks. Is Customer Service still so very relevant in selling today?  Explain why or why not.

Marketing Myopia Essay The marketing concept consists of elements that concern market segmentation and how it relates to target markets. Also, recall that promotion is used to reach those target markets. In this essay, define the marketing concept and summarize its relationship to marketing myopia. Give an example of marketing myopia that you have seen. Your essay must include an introduction. You must also reference at least one article from a business-related or news website; therefore, your essay should be supported by at least two sources. Your essay must be at least three pages in length and double-spaced—not counting the title and reference pages. All sources used must be referenced; paraphrased and quoted material must have accompanying APA citations