Marketing

Respond to the following in a minimum of 175 words:   Consumer behavior has a major part in the development of a marketing strategy. What are some of the elements of the consumer behavior decision-making process? Why is it important to understand these elements? How would you apply them to a marketing strategy?

This brief assignment intended to provide you with an opportunity either to (a) find a way in which marketing principles can he applied within the context of another discipline or (b) how concepts which you have studied in another course are relevant to marketing. Please note that, in your paper, you must make express reference to a course you have taken  IMPORTANT NOTES:   You should expressly identify the specific course with which you are making the comparison. (E.g., “In my Cultural Anthropology class, we discussed….” ? You should make express reference to issues discovered in course or the textbook for the course. ? Merely discussing the marketing of a specific product is not sufficient. You must integrate ideas from another discipline.   SOURCES OF INSPIRATION AND INFORMATION  ? Textbooks from other courses. Do some concepts seem to have implications for marketing, or could marketing principles be applied to some ideas? ? Lectures and other classroom materials from other courses.

Please use the case assignment questions as an initial basis for your analysis. These questions are meant to highlight salient issues in the case. Do not answer these questions directly in your memo. Please note that the quantitative analysis is provided to you as background information only. Do not focus on this in your case analysis.You must focus on the qualitative strategic marketing issues. How has Natureview succeeded in the natural foods channel? What are the two primary types of growth strategies under consideration by Natureview?                          What are the strategic advantages and risks of each option?  What channel management and conflict issues are involved? What action plan should the company pursue?  What changes in the current marketing mix, sales, brand, and channel partner arrangements do you recommend in order to implement the action plan? You MUST address all elements of the Marketing Mix.Case Memo Assignment Checklist Check each of the item that you have completed:  You used the 3-paragraph format  You stated the marketing problem/challenge in Paragraph 1.  You included a Summary of recommendations in Paragraph 1.  You provided an appropriate rationale in paragraph 2.  You provided support for your selected strategy using marketing theory and data from the case.  You addressed the possible drawbacks to your strategy.  Your action plan in paragraph 3 includes all elements of the marketing mix – Product; Price; Place, Promotion. You also provided sufficient detail for each element.  You addressed any significant cons to your action plan

Textbook: Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson. https://online.vitalsource.com/#/books/9781323591512/cfi/6/10!/4/2/2/2/4@0:0.00 You may not be able to open this etextbook but please do your best to write as it relates to topic and question. Chapter 3: Collecting Information and Forecasting Demand, pp. 67-95 Chapter 4: Conducting Marketing Research, pp. 99-120 Instructions If you were the chief executive officer (CEO) of your company, how would you feel about incorporating the PEST (political, economic, social, and technological) analysis tool as a means to create a company-wide planning culture? Do you believe it would be helpful for the company’s sustained competitiveness? Why, or why not You may want to review the Unit II Lesson in order to better understand the PEST analysis tool. Your journal entry must be at least 200 words in length. No references or citations are necessary

To be successful in today’s marketplace, most marketing strategies are designed to appeal to narrowly defined target markets. For example, instead of defining a target market on just an age group (e.g., all “millennials”) adding more segmentation variables such as income and hobbies will make it more likely that consumers within the segment are interested in the same product benefits.   1. Select two ads for different brands in the same product category that you think are targeting different consumers (for example an ad for a car that is targeting suburban families with kids and one that is targeting high-income couples without kids). You can attach a link to a video or screenshot of a print ad or scan and attach an ad. The medium is not important, just so I can view the ad.   2. For each ad, identify the target market using at least two segmentation variables and explain, in 25-50 words why you think the advertiser is using the segmentation variable you identified for that ad. Often where you see the ad is a clue to the target market they are trying to reach.  For example, if an ad for whitening-toothpaste shows a young woman with white teeth wearing a wedding dress and it appears in Bride’s magazine, the ad is targeting young, engaged women (age and life-cycle) about to be married (occasion). 3. Write a positioning statement for each product based on the product benefits advertised and the target market you have identified..    What I am looking for is your analysis of the ad based on what you have learned about segmentation from the Notes.pdf attached.

Look for examples in three or more different International markets, Countries including one in Europe, Asia and the Americas, plus the Brands Home Market..  Identify what is consistent and the same around the globe and what is adapted, changed in their Marketing, Media, Creative Brand Strategy.  Project Includes comprehensive review of: Marketing, Creative Communication including Media (Digital and Print)  Describe Unique Marketing Programs, Events, Press, Sponsorships  Creative, Retail, Product Examples – from different international markets, media platforms Industry, Competitive Review – including Global and Local Market leaders, National favorites  Final Analysis, Recommendations including impact on home domestic markets

1. Read the article: “Exploring Factors That Influence Consumer Loyalty to Automobile Dealerships in New York.” ( https://www.researchgate.net/publication/316320629_Exploring_Factors_That_Influence_Consumer_Loyalty_to_Automobile_Dealerships_in_New_York ) and then perform the following: Provide some customer retention strategies which benefits organizations What actions are involved before the final decision to buy or consume a product and services? 2. Using what you have learned in Units 1 & 2, consider your own behavior as a buyer. Think about the kinds of things that move you to make purchases, large and small and then answer the following:   Before making a major purchase, what types of data do you gather?   What types of data are most compelling to you? Do you buy impulsively?   If so, what type of products do you buy impulsively?   Are there ways in which you want to improve your own consumer behavior? References:  1.  Principles of marketing.  (2010). The University of Minnesota Publishing. https://open.lib.umn.edu/principlesmarketing/ Chapter 3 – Consumer Behavior: How People Make Buying Decisions. In this chapter, students will learn about the factors that influence consumer behaviors. Students will explore the purchasing decision process including the five-stage model 2. Akaeze, C., & Akaeze, N. (2017). Exploring factors that influence consumer loyalty to automobile dealerships in New York.  Journal of Business Theory and Practice 5(6), 35–47. https://www.researchgate.net/publication/316320629_Exploring_Factors_That_Influence_Consumer_Loyalty_to_Automobile_Dealerships_in_New_York  3. Courtright, M. (2019, July 25). The “Why” behind the buy: Integrating consumer behavior into your marketing strategy. American Marketing Association. https://www.ama.org/2019/05/20/the-why-behind-the-buy-integrating-consumer-behavior-into-your-marketing-strategy/.

Select a company to conduct your in-depth research. The selected company should be regarded as a successful company in its industry, in terms of both financial performance and admirable image. Give brief history and background of the company. Describe the company’s target market based on demographic and psychographic characteristics as well as buying behaviors Refer to Chapters 2, 4, 8  Clearly describe and discuss each of the marketing mix elements used by the company to create value and satisfy the needs/wants of its target market. Product – how product attributes/qualities provide desired benefits for the target market. Price – how price, cost to the target market, is justified by what they get in return. Place – how the product is made available and accessible for the target market. Promotion – how the company communicates with the target market to inform about its product and appealing benefits and to achieve desirable image and position. Refer to Chapter 2 Describe and discuss how the company engages in CSR.  Remember CSR relates to making ethical decisions and business actions that have positive impacts on many stakeholders and the society. These decisions must be made from initial product design and sourcing to consumption and all stages in between. What efforts the company has taken to improve the quality of life for those in need, to better the society, to ensure the well-being of future generations, etc. Refer to Chapter 3. In completing the tasks, you must provide thorough discussions as required. References to the specified chapters and to other credible sources that you research are needed to strengthen your discussions/explanations and arguments. Include at least five (5) references of information from credible sources (e.g., company’s website, news reports, trade publications). Use the outline above for completing different tasks to develop and organize your paper, 3-5 pages required (NOT including references). APA style writing format must be followed for in-text citations, where needed, and references. To earn credit, your submission must be typed, double-spaced using business-type font sized 12, with 1-inch margins.

Samsung target markets, current marketing mix, and other factors making the company what it is today.

Complete Learner’s Journal: Product-centric Marketing vs. Customer-centric Marketing and how each Impact Market Positioning. Write a 4-­5 page paper.