Marketing

Read this article to answers two questions: https://www.wsj.com/articles/starbucks-frappuccino-gets-a-sugar-makeover-1535621400?mod=hp_lead_pos7 To bypass the paywall go to outline.com and enter the URL there and it would give you the article. Im going to upload pictures of the article if you cant get in but you should be able to get the full article. Then answer this two questions:  What is the Marketing Research Problem (Managerial problem)? What are the Research Objectives (Research problems?) Then,  Read this Article: https://www.ama.org/marketing-news/marketing-research-what-to-run-and-what-to-pause-during-unpredictable-times/ An In a few sentences answer this question:  Do you agree /disagree and why? Can you think of other types of research companies should run or postpone?

My company is Apple and if a product is needed it’s Apple Watch . please be as detailed and clear as possible in the paper !!!! PRICING & MARKETING PLAN IMPLEMENTATION Margins & Sales Volume Different industries have varied benchmarks for margins. For example in restaurants alcohol margins are usually much higher than food margins. In other industries, margins are affected by seasonal demand. Industry Research and Application Research your product/service’s industry with regard to mark-ups and contribution margins. Describe the industry Discuss the margins and markups on goods or services Discuss other economic factors that affect the mark-ups What marketing techniques can companies use to support the pricing schemes that support their margins? Use research from quality graduate-level resources and at least two articles from Trident Library’s full-text databases like (Academic Search Complete, Business Source Complete and/or Proquest Central). Stay away from consultant sites on the internet. Do not use any quotations. Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I”, “we”, and “you” are not appropriate.

Differentiation The quality of service provided by a company has been shown to affect consumer loyalty. Better service equates to loyal customers. The eight dimensions of service quality are reliability, assurance, performance, responsiveness, extended services, empathy, appearance, and reputation. Provide a brief introduction to the company with which you are working. Using the dimensions of service quality, develop a strategy to differentiate the company. Part 1 should be 200-300 words in length. Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. Part 2 Using predominately articles from the library’s full-text article databases (Academic Search Complete, Business Source Complete, and/or ProQuest Central), research distribution channel structure: Provide a brief introduction of the company with which you are working. Research distribution channel systems. Apply a distribution channel to your product enhance customer value. Part 2 should be 200-300 words in length. Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format   Module 3 – Case (temp attached) DISTRIBUTION & MARKETING PLAN Case Assignment An important component of the Marketing Strategy is the Marketing Mix. The Marketing Mix is the set of decisions about communications and promotion, price, channels of distribution, and customer relationship management. This week you will focus only on communications and promotion, following an integrated marketing communications (IMC) approach. Such an approach delivers a clear and consistent message to your consumers and is connected to your Core Strategy. IMC Research: Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations, and personal selling.) Define each and discuss the pros and cons of the individual elements. You should use the text for basic definitions. The majority of research for this section of the assignment must come from ARTICLES located in the library’s full-text databases (Academic Search Complete, Business Source Complete, and/or ProQuest Central). Application Provide a brief introduction of the company with which you are working. Include a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). What changes do you expect to make as the product/service matures? Describe the message you wish to communicate based on your core strategy. Explain your rationale for the message. Formulate how you will communicate with your target market? Be specific. How will the internet be used in your IMC approach? Select and explain the most suitable method for measuring advertising effectiveness. Your decision must include research to back up the selected method. Be sure to explain why this is the most effective method to measure the effectiveness of your marketing campaign. Do not use any quotations. Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I”, “we”, and “you” are not appropriate. For more information see Differences Between First and Third Person. Use the attached APA-formatted template (MKT501 Case3) to create your submission. Assignment Expectations Your submission will include: Trident University International’s cover page A 4- to 5-page paper with APA citations (2- to 3-sentence introduction, body, 2- to 3-sentence conclusion) The reference list page in APA format Module 3 – SLP (temp attached) DISTRIBUTION & MARKETING PLAN Call to Action How do you get the consumer to your site or social media? This is the exciting part of the promotion process – using creative tools to drive traffic to your site. Sizing up the competition online Use research from quality graduate-level resources and web searches of competitors: Analyze at least one competitor and how it is driving traffic to its sites. Boost your online presence Provide a brief introduction of the company with which you are working. Explain what online presence your product and service will have (include website and social media). Create a plan using at least three different communication tools to promote your online presence. Include rationale to back up your decisions. Explain how you will measure the effectiveness of each tool listed (research is required). In academic writing, it is necessary to use 3rd person vs. 1st person. For more information see Differences Between First and Third Person. This SLP will be written in 3rd person. Do not use any quotations. Since you are engaging in research, be sure to cite and reference the sources in APA format. Use the attached APA-formatted template (MKT501 SLP3) to create your submission. SLP Assignment Expectations Your submission will include: Trident University International’s cover page A 2- to 3-page paper with APA citations (2- to 3-sentence introduction, body, 2- to 3-sentence conclusion) The reference list in APA format

Speaking the Right Language Getting the right message out to the right market with the right media needs to be considered in the marketing plan. With so many options available today, the media mix should incorporate traditional and new media. Provide a brief description of your chosen product/service. (This should be used throughout class.) Select a competitor’s product or service and list at least three places where you found it promoted. Discuss how each promotion caught your attention. What made you notice this ad or placement? What type of appeal did the messages use to capture attention? Did you or will you buy the product because of the ad? Explain why or why not.

” From designing the first manufacturable mouse for Apple to advancing the practice of human-centered design, IDEO has long been at the forefront of creating change through design…”  You may want to visit : https://www.ideo.com/about  Please read the case study (pages 122 -123) carefully, and answer the following questions with a comprehensive understanding of the Chapters we have covered so far. Case Study Assignment Questions: In order to answer the three (3) questions at the end of the case study you may have to do some level of independent research. Bonus question: My dream for the future of IDEO is the same as it was back then: that everyone at IDEO finds their calling, that being here feels like working with friends, that we are all enjoying our lives, that we are engaged in what feels like important work we were personally put on Earth to do.” —David Kelley David Kelley is one of the founders of IDEO. What does he exactly mean by “dream for future of IDEO is the same as back then”? Do you think his vision needs to change with time? (2 points) Special Instructions for the Case Study Assignment: * You MUST include atleast 5 different SOURCES (websites, newsletters, published journal articles, news reports, video blogs, etc.) while answering the questions. All (5 different) SOURCES  can be included in one question if you so desire (but, it would be difficult to do so!). However, it is preferred that references be included in each and every question.(5 points). Example: If you are using text book, it will be counted as “ONE” source. You may want to search the library database for journal articles on the related concepts/ theories that may be included in the references. * Follow APA style for reference list/ references, and citations. Look at the “Resources” tab for APA style 7 referencing. * The word processed, double-spaced, Times New Roman, 12 point font, APA style, one-inch margin case study assignment should be uploaded by each and every student. The minimum word count requirement is 750 words. You may go beyond that count. * The word count does not include the reference list. * Stress on the quality of the answers not just the quantity of pages. *5 points are assigned for references and APA style. Be sure to follow the style. * No abstract is required

What are some examples of marketing research that is often conducted, or should be undertaken more effectively and efficiently?

ASSIGNMENT DESCRIPTION. This is an individual assignment. It is designed to improve your ability to apply your knowledge of consumer behavior to a real-world situation. SCOPE OF THE ASSIGNMENT. Consider your studies on RIT Croatia and think back of the time when you made a decision to choose RIT as your college, over its competitors. Specifically answer the following questions:  1. What category(ies) of the decision making (cognitive, habitual, affective) were involved when you were making a decision? Explain and discuss! 2. Consider antecedents to your involvement. What personal, stimulus and situational factors were involved? 3. Rate your involvement. Use a recommended measurement scale. 4. What types of involvement did you experience? What perceived risks did influence your decision making? 5. Discuss your cognitive decision making. Stress your information search, evaluating criteria, possible determinant attributes and your post-purchase evaluation. 6. What biases or mental shortcuts did you experience? 7. Were any emotions involved when you were making a decision? 8. Rate and discuss your customer satisfaction (cognitive and affective component). 9. Rate and discuss your customer loyalty (cognitive, affective and conative component). 10. Discuss the value that you perceive as an experienced RIT student and compare it with your satisfaction and loyalty. EXPECTED DELIVERABLES AND FORMAT This assignment has to be written as a word document (not a pdf). Structure your paper as per the “Scope of the Assignment” section. A paper must have a title and a student’s name on the cover page. List of references and in-text citations are mandatory. The text should be double spaced, 12 pt font, 2,5 cm margins. The length of your paper should be between 500 and 800 words, not including cover page, references, and possible appendices. Charts, graphs, and tables (if applicable) should be placed in the Appendix. ASSIGNMENT GRADING ELEMENTS This assignment will be graded on relevance and thoughtfulness of your discussion. To make sure that your discussion is relevant and correct and that you did not omit important concepts related to your decision-making process, use the textbooks to support your methodology.  Use Turnitin to check originality of your paper before submitting the final version to MyCourses. For incorrect referencing, citing, spelling and grammar, bad syntax and language, or structure of the paper, a total of 1 point cumulatively can be deducted from your assignment grade. You can earn a maximum of 10 points for this assignment and its contribution to your final grade is 10 %. RECOMMENDED LITERATURE Chapter 2 of the Solomon (2015) and equivalent Chapter 14 of the Sheth et al. (1999) and equivalent Seminar 1 paper of the Consumer Behavior class 2020.

Look at print, broadcast, online and outdoor advertisements (one each minimum) and find an ad that you believe is questionable from an ethical perspective.  Defend why you believe the ad is ethically questionable.  How would you fix the ad?  How does this relate to marketing strategy?

Internet marketing practices have raised a number of ethical and legal questions. Some direct marketers have been accused of taking unfair advantage of buyers. Fraudulent schemes such as investment scams and phone charity collections have grown exponentially over the past few years. Your company is conducting a seminar to inform employees about Internet security and privacy concerns at your firm. You have been asked to create a flyer, pamphlet, or brochure advertising the seminar. Your goal is to entice employees to attend this seminar so be creative

Identify a single significant issue in your industry and prepare a research-based position paper on how your company can most effectively address the issue. Use your research to find out how the issue has been addressed by other companies in the past and how experts in the field recommend addressing it. ————————— The issues is the upcoming generation alpha and the issues that will arise in marketing.  Ex: Generation Alpha will look for more seamless experience. Or they will look more into influencers in youtube and other social media.  ————   Paper Guidelines: Your paper should open with an introductory paragraph that identifies a specific problem or issue and makes a claim about its significance in your industry. The rest of your paper will develop an argument that supports this claim. Please review the helpful information about writing an argument paper in UMGC’s Effective Writing Center’s writing tutorial. Body paragraphs need to describe and justify your proposed solution and explain how it relates to how other companies or experts have addressed the same problem or issue based on your research. Use information from your sources to support your ideas while ensuring that your own voice and ideas control the paper. Be sure to include a parenthetical citation (Author’s last name, year of publication) at the end of every sentence that includes words, ideas, or data from a source. While presenting your own argument, you should also anticipate and refute counter-arguments or alternative approaches. By showing that you understand other approaches and being very clear about how your approach is preferable, you will be more likely to convince readers to take your advice.  You should end your paper with a concluding paragraph that reiterates your recommendation and reminds readers of the most important points you want them to remember. You should not introduce new information in your conclusion. Present your research-based position in an essay of 4-5 double-spaced pages (ca. 1,000-1,250 words) in 12-point Times New Roman font. Include at least five sources in your list of references. Cite each source you list as a reference at least once by using parenthetical citations in the body of your paper. Use APA format for the paper, including the References page. ————————— us step  Sources to use: Deliverypath Service. (2019, August 23). Marketing Strategies for Generation Alpha: the Newest Generation. Provoke Insights. https://provokeinsights.com/marketing-strategies-for-generation-alpha-insights-into-the-newest-generation/ Ayers, R. (2019, September 9). Our Next Big Marketing Challenge? Generation Alpha. Business 2 Community. https://www.business2community.com/consumer-marketing/our-next-big-marketing-challenge-generation-alpha-02238259 Schultz., A. P. A. E. J. (2019, January 22). Move over Gen Z, Generation Alpha is the one to watch. Ad Age. https://adage.com/article/cmo-strategy/move-gen-z-generation-alpha-watch/316314