Marketing

In 6 pages research-based paper, write a Social Media Marketing Plan for a business for a restaurant that is restarting it’s business for take out & delivery during this pandemic. Include all topics covered in the outline, shown in the figure attached.  All findings must be in 7th edition APA.

Sources must be cited in APA format. Your response should be four (4) double-spaced pages; Respond to the items below. Part A: Evaluate five different advertisements using Maslow’s Hierarchy of Needs theory.  Provide detailed explanations of the chosen advertisements that each illustrate either physiological, safety, social, esteem, or self-actualization needs.  Each level in the hierarchy of needs should have a separate advertisement that exemplifies the need.  You can include an image or video link to the advertisement.  How does each advertisement illustrate a consumer’s position within the Hierarchy of Needs? Part B: Compare the terms affect, mood, and emotion. How might marketers use each of these types of consumer responses (affect, mood, and emotion) in effectively reaching their target market?

MARKETING PLAN   Individual Term Paper – You will prepare a marketing plan for a new good or service that you have created.    The paper is due on Tuesday, August 25th, 2020 (the final week of class). The suggested outline for a marketing plan is below.  The paper must be AT LEAST six (6) pages long, EXCLUDING THE COVER PAGE, TABLE OF CONTENT AND REFERENCE PAGE. It must be written in APA format.   PROJECT OUTLINE   I) COMPANY INFORMATION Company name; brief description of what company does and its main product(s); mission statement II) SITUATION ANALYSIS SWOT Analysis – Strengths, Weaknesses, Opportunities, Threats III) MARKETING STRATEGY Target market strategy – market segment, detailed description of the target market (Age Gender Location Income level Social class, Occupation Education etc. (specific to your industry)  Marketing Mix Strategy– Product, Price, Place, Promotion A)   Product strategy – DETAILED description of the product (s)/service (s) to be provided. Describe the most important features and benefits. Product design. What is special about it? Describe the benefits. Your product’s competitive advantage.  Other information.   B)   Pricing strategy and prices for your product (s) – How are you going to price the good/service? List of prices and why you choose those prices. High price or low price strategy. Discounts? How do your prices compare to your competitors? Other information.              C)   Place/Distribution Strategy – where you will sell your product (online, in stores, through catalogs etc), Location of your business, Market coverage intensity, Channel structure. Other information.   D)   Promotional strategy – Describe how you will promote the product/service, promotional mix (advertising, publicity, sales promotion, personal selling, social media) Other information.

The purpose of this assignment is to design and pitch a plan for rebranding a team’s merchandise to league officials. A sport team’s merchandising is a critical factor in its ongoing revenue generation, and proper licensing ensures that sports organizations are able to protect their income-generating potential through the sale of their branded products. Not only are professional and often collegiate team names, logos, and league trademarks licensed, but even athletes’ names and likenesses can be licensed by player associations. Licensing agreements direct the vendor in the merchandising process, specifying quality standards, timeframe of production, projected profits, and royalties to be paid to the team, athlete, or league. For this assignment, focus on the sports team you selected in the Topic 1 and 3 assignments and rebrand the team’s merchandise with the goal of increasing sales. Refer to the demographic data of your selected team’s fans (provided in the applicable “Instagram Demographic Analysis,” located in Course Materials) to inform your rebranding plan. When making your plan, consider the role licensing will play in brand recognition and your marketing strategies. The project will have two parts, a written report detailing your plan for the rebranding program and a PowerPoint presentation with accompanying pitch explaining the rebranding plan to league and team officials. Rebranding Plan Paper Compose a 750-1,000-word paper outlining your approach to this team’s rebranding initiative. Include the following points in your paper: Explain why you are rebranding the team’s merchandise. Using data such as fan demographics, sales, and information related to brand recognition, justify the necessity for rebranding. How will rebranding the team’s merchandise draw in more fans, increase sales, and make the brand more recognizable? Describe what the rebrand will look like: Will it entail a change in team colors? Logo? Mascot? How will this contribute to the overall goals and image of the team? What merchandise will this affect? Will any new merchandise be rolling out to promote this rebranding? Provide details about the specific steps you will undertake to rebrand, license, and market this merchandise. Focus on finding innovative ways to use technology and social media in the rebranding process. Provide cost and revenue projections for the plan. Explain the metrics you will use to evaluate the success of the merchandise rebranding. PowerPoint Presentation For the second part of this assignment, create a 6-10 slide PowerPoint presentation that summarizes your merchandise rebranding plan for presentation to team stakeholders or league officials. The PowerPoint slides are intended to serve as a visual aide to supplement the content of your presentation, whether you are presenting in class or adding your speaker notes to each slide. As such, the slides are not a space to reiterate verbatim the content of your paper. Utilize the presentation slides for showcasing persuasive graphics, images, tables, and graphs that will bolster your pitch and help you sell this rebrand. Include relevant talking points in the Speaker Notes section for each slide in the PowerPoint. Your presentation should include the following components: Introduction (1 slide): Team name, location, and current logo or brand. Problem (1 slide): Reason for rebranding. Rationale (1-2 slides): Justification (fan DNA, analytics, etc.) for rebranding. Concept (1-2 slides): Introduce new logo or branded design; support why you believe it will be more successful than the current brand. Return on Investments (1-2 slides): Projected revenue – projected costs = projected profit. Evaluation (1-2 slides): Metrics for measuring the rebranding’s success

The individual marketing objective is: Increase e-commerce sales for the *Google Merchandise Store*, focus on this store, and NOT the complete Google organization. Please access Google Demo Account to get information on the Google Merchandise Store.  There is no need to do the executive summary, introduction, micro & macro analysis.  Please work on the  1. Objectives & Measurement Plan  – Vision – Goals & Objectives  – KPIs  – Metrics & measures  2. Digital Marketing Strategy  – Strategy – Tactics  3. Implementation Plan  – Google Ads Campaign Build  – SEO Keyword Focus  – Facebook Campaign Build  4. Budget and Forecast  5. Conclusion and Next Steps  NOTE:  1. Please make sure this essay is in the range of 800-1000 words. Two examples are provided but please ignore the amount the words being used in the examples. Be more specific and only use more words if they add value to the report.  2. Please include links to your references at the end of the report, and specify where do you use them. 3. Please continue writing using the document named FINAL – Digital Marketing Plan

Mobile, internet, social media, direct marketing and other key marketing tools can be confusing for a small business owner. Develop a short presentation to present to a small business owner(s) that describes the above types of new marketing tools, their advantages and disadvantages, and some examples of how small businesses are using or could use these tools to increase their business Your reply must be at least 500 words PLUS at least 2 references to support your answer. You must use the correct APA format

Case write-ups should be 3-5 pages, double spaced, 12 font size Times New Roman. Use APA style for in-text citations and reference lists. Read each assigned case carefully. Focus your efforts on responding to the given end-of-case questions. Support your answers with external research. Refer to the Case Analysis Grading Rubric for more details on grading. PLEASE ATTACH TURN IT IN REPORT. SHOULD BE LESS THAN 10% !!!!!! These are the questions you MUST answer in the analysis  1. How should McDonald’s respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe Camel and cigarette ads? Should McDonald’s eliminate Ronald McDonald in its ads? 2. Discuss the merits of the law proposed by France that would require fast-food companies either to add a health message to commercials or pay a 1.5 percent tax on their ad budgets. Propose a strategy for McDonald’s to pay the tax or add health messages, and defend your recommendation. 3. If there is no evidence that obesity rates fall in those countries that ban food advertising to children, why bother? 4. The broad issue facing McDonald’s U.K. is the current attitude toward rising obesity. The company seems to have tried many different approaches to deal with the problem, but the problem persists. List all the problems facing McDonald’s and critique its various approaches to solve the problems. 5. Based on your response to Question 4, recommend both a short-range and long-range plan for McDonald’s to implement.

The purpose of this assignment is to conduct research related to how a specific company utilizes information related to consumer behavior, product mix or service processes, and pricing to create marketing plans that will meet business needs including their specified marketing objectives. Review: Review the following topic materials. Topic 3: “Consumer Purchasing Decisions” Topic 4: “What Is a Product?” “What Is a Service,” and “Service Delivery” Topic 5: “Pricing and Breakeven Analysis” Part 1: Continuing in the role of a marketing professional who has been tasked with completing a marketing plan for a client, refer back to the research you completed in the Topic 2 Part 1: Research as a starting point for the assignment. Conduct additional research related to consumer behavior, the company’s specific product or service, and the company pricing strategy, and use it to complete the “Marketing Plan Analysis and Presentation: Part 2 – Research Template.” Part 2: Create a 15-20 slide PowerPoint presentation that summarizes your marketing plan analysis based upon the research you have conducted. Slides should address each of the key areas listed below and should include speaker notes that explain how the company could have used what it learned about consumer behavior, product or service, and pricing to help it develop a marketing plan in order to meet the company marketing objectives and business needs. Include a slide at the end of the presentation to cite your research sources. Company Background: Company name, vision, and mission. Company marketing objectives. Consumer Behavior: Describe the customer segments and target markets. Describe characteristics of the target markets that will affect product/service and pricing decisions. Describe how the company differentiates its product and positions its brand. Describe a consumer buying behavior model for this company and brand. Product or Service: Describe the product mix. Describe the product lines. Describe the service processes. Discuss physical evidence of service, service scape, and ambiance. Discuss the roles of company employees in service delivery. Price: Define the company’s pricing objectives and discuss whether the objectives are profit- or sales-oriented. Provide example of current company pricing strategies. Describe pricing tactics (discounts, etc.) that are used to drive short-term demand. General Requirements: Refer to the resource, “Creating Effective PowerPoint Presentations,” located in the Student Success Center, for additional guidance on completing this assignment in the appropriate style. Submit the “Marketing Plan Analysis and Presentation: Part 2 – Research Template” and PowerPoint presentation with speaker notes. While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center. This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.  You are not required to submit this assignment to LopesWrite. Benchmark Information This benchmark assignment assesses the following programmatic competencies: BS Accounting; BS Business Administration; BS Business Analytics; BS Business Information Systems; BS Business Management; BS Entrepreneurial Studies; BS Finance; BS Finance and Economics; BS Hospitality Management; BS Marketing and Advertising; BS Sports Management; BS Supply Chain and Logistics Management 2.1: Demonstrate appropriate research strategies for acquiring information necessary to meet specific business needs.

This Business Plan is for a one-person online digital marketing agency whos niche is in video production for clients. Here is a good keynote for inspiration: https://youtu.be/dnfwckhZiLc This is the brand identity: Mission – We help artists connect with customers through marketing and branded video production. Vision – To provide quality and consistent work to any artist in need around the world. Core Values –  *Traditions + Innovation *Positive Attitude *Building Relationships *Accountability *Recognition Why Statement Instructions: – Your ‘why’ statement should be so specific that it leaves you, your team, investors, clients, and prospects with no questions about why you exist. Your ‘why’ will inspire your team, clients, and community. It will have a direct impact on how you approach sales, marketing, and operations. Here is a good example of a ‘why’ statement: – “Awesome Agency was founded to promote educational equality for all children. We help socially conscious clients in the educational technology space consistently share their message through our digital marketing services. Our capabilities and guidance help our clients focus on curriculum and platform development — leaving marketing strategy and execution to us.” Concept Statement: – Present the product, the reason for selecting the product, and summarizes the general plan. Customer Onboarding Plan: – How will the owner choose customers, what are the customers the owner does not want as a one-person agency? – What are the competitive rates to charge for marketing and video production work as of 2020? Automation Plan: – On a shoestring budget, how can a one-person agency manage his time and automating his business? Good Inspiration for automation:  Building the Team: – Present the owner and his attributes. Use this sample student as the owner *(The owners’ passion is helping people grow their businesses.) *(The owners’ top capabilities are research, video production, and post-production.) *(The owners’ top soft skills are responsibility, working under pressure, and flexibility. *(The problem the owner solves is…Fill this sentence in) Good inspiration for agency team building: https://digitalagencynetwork.com/how-to-build-the-best-digital-marketing-agency-team-structure/ Business Challenges: – Present the challenges of being a one-person marketing agency and how the owner will overcome them. – Present, based on research, which freelancers and contractors for the various jobs the owner may need to hire or outsource first. – Present their purpose and reasons or justifications on hiring them. – Present what job the likely first full-time employee would be hired for. Scaling Plan: – Present projections based on current data on scaling marketing agencies. – Outline how the agency will grow over a few years’ time. Marketing Plan: – Who needs a one-man marketing agency that specializes in video production. – Present the need for the product, who it will be marketed to, and why that group. – Present any new target markets that may emerge as Evrlead scales up. – Present an initial marketing plan with strategies and tactics and why each was chosen. – Present research that confirms any conclusions made. Here are some strategic considerations: ~Search engine marketing (SEM) ~Paid social media marketing ~Highly targeted print advertising ~Referral marketing (digital approach) ~Referral/word-of-mouth marketing (in-person approach) Sales Plan and forecast sales: This video should be helpful. – Remember your ‘why’ statement in all of your sales activities – Write how he will do prospecting and networking – Note how he will contact leads and prospects – Write a simple description of how he plans to present your business to leads – Decide on a system/strategy for following up with prospects – Design a referral process that involves clients and partners (finder’s fees can be involved) Customer Service: – Present how he plans to maintain healthy client/customer relationships Finance & Accounting: – Show an accounting plan for the business, outlining the fixed and variable costs as well as project ted revenue.   -Give supporting evidence. Management & Organizational Structure: – Explain what type of work environment the business will have, and show an organizational structure of the business that represents that idea. Good Inspiration for marketing agency structure:  https://instapage.com/blog/advertising-agency-hierarchy https://agencyanalytics.com/blog/agency-structure Legal Considerations: – Identify any legal considerations the business team might foresee – Choose the business entity for a one-person agency that hires freelancers as independent contractors. Good influence for legal considerations: 

Instructions: Please review and complete all questions and task listed below. Would you like to own an all-electric car? Do you think there is a viable market for such a product? Provide secondary data to research the viability of selling electric cars profitably. Utilize some of the sources mentioned in chapter 10 (WRITER see attached file) of our e-book. Try to determine the population of electric-car buyers. Provide a research report based on your findings.