Marketing

1. After reviewing chapters 4 and 5 of the Kotler and Keller text, and using specific information derived from the text, provide a brief comment about each of the following: a. The benefit to an organization’s marketing team about understanding how it collects marketing intelligence, what constitutes good marketing research, and how it can more accurately measure and forecast market demand (consider information from pages 35 – 37 of the text). Please use appropriate APA citation and attribution rules for all information sources. [insert the body of the response here] b. How an organization’s marketing team can do to maximize its lifetime value of customers (consider information from pages 59 – 64 of the text). Please use appropriate APA citation and attribution rules for all information sources. [insert the body of the response here] c. Provide a brief description of how an organization’s marketing team can attract and retain the right customers and cultivate strong customer relationships and communities (consider issues covered in pages 60 – 64 of the text). Please use appropriate APA citation and attribution rules for all information sources. [insert the body of the response here] d. Briefly explain how the psychological processes influence the buying behavior of an organization’s consumers (review pages 69 – 80 of the text)? Please use appropriate APA citation and attribution rules for all information sources. [insert the body of the response here] 2. After reading the companion article (Marketing to the Reptilian Brain); provide an explanation to the executives of an organization regarding the importance of considering this concept (perhaps review the benefit of discovering codes). Please use appropriate APA citation and attribution rules for all information sources. [insert the body of the response here] 3. After reading the companion article (What is Strategy?); provide an executive summary regarding the significance to the firm of this information; especially the information contained on page 71 of the article. Please use appropriate APA citation and attribution rules for all information sources. [insert the body of the response here] The term briefly (or brief) suggests a limit of no more than 300 words per response. References Cited: [use APA style and cite/reference all material used in support of responses provided]

Mistine was launched as a direct-selling cosmetics firm in Thailand in 1991. It became the first direct selling firm in the world to engage in mass media advertising. Mistine has expanded beyond Thailand into other Asian countries. ASEAN is a crucial trade agreement paving the way for Mistine’s distribution and expansion into Southeast Asian countries. Explain some ways that ASEAN is beneficial for companies such as Mistine.

nvent a new product (good, service, or idea) to market and a marketing plan to discuss all key elements to have a successful product. You may modify an existing product or invent a new product. You will need to plan the marketing of this product using all of the items covered in the text including: market studies, target market, pricing, test marketing, focus groups, packaging, promotional material, distribution plan, etc. You will need to present a “pitch” to the class as a focus group, online classes will post their pitch in the Discussion Board. You will need to gather survey information from the class (Survey Monkey is a great website to help develop a survey – http://www.surveymonkey.com). Your presentation should include a prototype of the product/or mock representation, slogan if applicable, and a marketing plan discussing the target market, pricing, how you arrived at the target group, price, etc. Organization a. The structure of the plan is clear and easy to follow. b. Ideas flow in a logical sequence. c. The introduction provides sufficient background on the topic and previews major points. e. Paragraph transitions are logical and reinforce the flow of thought throughout the pitch. f. The conclusion reviews the major points. Format a. The plan, including citations and the reference page. b. The plan is laid out effectively and uses reader friendly aids (e.g., sections, summaries, table of contents, indices, and appendices) when appropriate. c. The plan utilizes references appropriately. d. Features such as headings and italics aid in the readability of the plan and are not overused. e. The plan is neat, with attention given to format requirements. Grammar, Punctuation, and Spelling a. Rules of grammar, usage, and punctuation are followed. b. Spelling is correct. Readability and Style a. Sentences are complete, clear, and concise. b. Sentences are well constructed, with consistently strong, varied structure. c. Sentence transitions reinforce the flow of thought. d. Words used are precise and unambiguous. e. The tone is appropriate to the content and assignment. MLA format, minimum 7 pages including title and reference page. Again, there are 3 parts to this project – pitch, presentation (PPT for online classes), and marketing plan. Your pitch is NOT part of the minimum 5 pages as that is a separate document. If you have any questions please let me know.

To “optimize” for SMM means to make everything from a user’s profiles. Do you agree or disagree with the article below? Why? Best Times to Post on Instagram – Article More than 70% of US businesses (Links to an external site.) currently use Instagram and many expect that number to rise. Whether it’s highly engaging photos or breath-taking videos, Instagram is the home of visual content. The only problem is, just like Facebook, it’s getting harder to organically appear in front of your followers. Instagram says more than 80% of users (Links to an external site.)follow a business on the app–so why not make sure you’re reaching out to them in the best way possible? If you’re still not convinced, our Sprout Social Q1 2017 Index (Links to an external site.) found 67% of Gen Xers and 60% of millennials say they’re more likely to make a purchase from a brand they follow. Don’t sleep on the power of social media–especially Instagram. Here’s some of the critical data we pulled from our customers using Instagram: The best time to post on Instagram is Wednesday at 3 p.m., Thursday at 5 a.m., 11 a.m., and 3 to 4 p.m. and Friday at 5 a.m. Thursday is the best day to post to Instagram. The safest times to post to Instagram are Tuesday through Friday 9 a.m. to 6 p.m. Sunday is the least engaging day for Instagram. What We Learned This data shows us some very interesting trends with Instagram engagement. For starters, some of the highest engagement was at 5 a.m. Tuesday through Friday. More likely than not, this is from people waking up and checking their phones first thing in the morning. Other high engagement times include the middle of the day on weekdays. Instagram users under 25 spend approximately 32 minutes a day (Links to an external site.) on the app–so think of all the midday lulls when users are picking up the phone to check their feed. Weekends are not necessarily that far off from weekday engagement. Afternoon brunches, hangouts and other events still have people on their phone through the day. However, engagement falls off dramatically early Sunday and Monday in the a.m.

Choose a friend or family member that you know well. You should know their family background, how they tend to think and make decisions, and how they shop. You must have been on a number of shopping trips with this person. With this knowledge in mind, describe behaviors that demonstrate a principle in situational factors of consumer behavior. For example, my dad is very affected by crowding in his shopping behavior. If I were doing this assignment, I would give at least 2 concrete examples that demonstrate how his consumer behavior is affected by each of those two principles. You can choose any principle you want, but they must be included in the situational factors section of your textbook. You should clearly describe how these principles affect your subject’s behavior and give at least 2 examples in total that demonstrate the concepts. I suggest organizing the assignment this way. Paragraph 1 – Tell me the person that you have chosen. You don’t need to give me their name if you don’t want to, but tell me generally who they are and what relationship they are to you that makes you able to describe their consumer behavior. Paragraph 2 – Tell me the specific influence you are going to discuss and what category it is in (e.g., attitude which is psychological influence). Then describe two examples of your chosen person that demonstrate the influence. Finally, try to explain why you think this person behaves this way.

Apple Inc plays in the global economy. You may want to address the following questions: Does your company have a presence in countries outside the United States? If so, what is the nature of this presence? Is your company involved in some aspect of a global supply chain? How has your company been impacted by globalization? Do you foresee your company pursuing a global supply chain strategy in the future? Your answer should be approximately 750 words in length, double-spaced. Cite your sources.

Capstone Paper- Apple Inc The paper should follow this format (need use subheadings): Cover Page Introduction Company History (1 page) Company Role in the Supply Chain (approx. 2 pages) Company Organizational Structure (approx. 2 pages) Company Financials (approx. 3 pages) Company Global Impact (approx. 2 pages) Company Current Issues (approx. 3 pages) Company Public Image (approx. 2 pages) Conclusion ( tell us what you told us and a concluding remark) References (minimum 12 references, )

Assume the role of a marketing professional who has been tasked with completing a marketing plan for a client. Select a publicly traded, for-profit company that will be your client. Conduct research about the company by visiting the company website and obtaining a copy of the annual report. Locate three to five additional resources that provide additional data and information about the brand. You will use this research to tell the brand story; share the company vision, mission, and marketing objectives; and describe the strategies and tactics the company is currently using to meet the marketing objectives. You will also perform SWOT analysis based on your research. Using what you learn from your research and subsequent analysis, complete the “Marketing Plan and Presentation: Part 1 – Research Template.”

SECTION AMultiple-choice QuestionsAnswer ALL 20 Questions[2 points each – Total marks available: 40] 1. Market segmentation is: a) The net contribution produced after the marketing expenses are deducted from the contribution produced. b) A statement that shows company sales, costs of goods, expenses and profits during a given period of time. c) The process of dividing a market into distinct groups of buyers with similar requirements. d) None of the above. 2. The process of designing the company’s image and offering to get a distinctive place in the minds of the target market is known as: a) Positioning b) Targeting c) Segmentation d) None of the above 3. The associations that are not essentially unique to the brand but may be shared with other brands are known as: a) Points-of-parityb) Points-of-differencec) Points-of-equalityd) None of the above4. Consumer behaviour can be defined as:a) Customer understanding of marketing activities b) A field of study focused on consumer activities c) A study of pricing models d) None of the above 5. Segmentation on basis of values and attitudes and behavioural patterns is an example of a) Geographic segmentationb) Psychographic segmentationc) Demographic segmentationd) Political segmentation6. Which of the following is not part of the external marketing environment?a) Politicalb) Legalc) Product d) Socio-Cultural 7. The process of collecting information about the marketing environment is called: a) Environmental managementb) Environmental scanningc) Marketing managementd) Targeting8. Which of the following is on of Porter’s five forces:a) Threat of substitutesb) Threat of political decisionsc) Threat of cultural influencesd) Threat of bankruptcy9. Which of the following would be a strength when conducting a SWOT analysis: a) Brand recognitionb) Competitor weaknessc) Low tax rated) All of the above10. A channel structure is referred to as _______ when a product goes from producer to final consumer with no intermediaries: a) Directb) Indirectc) Hybridd) None of the Above11. Which of the following is a political factor that can impact on an organisation?a) Government Policyb) Inflation ratec) Lifestyle trendsd) Innovation potential12. In marketing channels conflicts that occur at the same level are referred to as:a) Steep conflictb) Channel conflictc) Vertical conflictd) Horizontal conflict13. Which of the following is considered a facilitator in relation to marketing channels: a) Sales agentsb) Wholesalersc) Independent warehousesd) Retailers14. A disadvantage to organisation too many intermediaries in the supply chain is:a) Goal incompatibilityb) Financial considerationsc) Access to marketsd) All of the above15. Another name for an organisation’s marketing communications mix is: a) The image Mix b) The advertising program c) The sales force d) The promotional mix 16. If an organisation wants to build a good corporate image which of the following communication tools will they employ: a) Direct marketingb) Sales promotionsc) Advertisingd) Public relations17. Product quality level is considered as part of the: a) Actual product b) Augmented product c) De-augmented productd) None of the above 18. Which stage of the product life cycle is advertising, and promotion aimed at retaining existing customers and persuading customers to switch from competitors? a) Introduction b) Growthc) Maturity d) Decline 19. Price competition starts to occur at which phase of the product life cycle? a) Introduction b) Growth c) Maturityd) Decline 20. Bowman’s strategy clock is a model used in marketing to: a) The competitive position of a companyb) The pricing strategy of a company c) The perceived value of a company to customers d) None of the above SECTION B1. Explain how changes in the macro-environment affect marketing decisions. Illustrate your answer with practical examples showing how companies can react to the marketing environment. (250 words)2. “Should marketing be concerned with ethics?” Critically evaluate the statement and give relevant examples toi llustrate your argument. (250 words)3. Using a real-life marketing example, explain the three major steps which are used to design a customer value-driven marketing strategy. Your explanation must include the concepts of market segmentation, targeting and positioning. (300 words)

Describe the different stages a proposed product will need to go through before it’s commercialized. Where will ideas for the new product come from and how will you filter the different ideas? What are your criteria for selecting an idea to move to the next stage? Design a flow chart for your proposed new product […]