Marketing

Write a 2–3 page report using the financial statements from last week’s assignment and perform the following financial analyses on the organization: Calculate and interpret key financial ratios: Liquidity (current ratio, collection period, days cash-on-hand, average payment period) Profitability (operating margin (%), total margin (%), return on net assets (%) Asset efficiency (total asset efficiency, age of plant (years), […]

The primary objective of the Individual Assignment will be:   Proposing a digital marketing campaign for ScotRail so that it can gain participation from 1,500 passengers across Scotland that will see them combining train and bicycle travel to make their business, commuter, or leisure journeys. These can be current train passengers or those who have […]

critically read the article Travel Marketing during Covid19 Crisis: 8 Ways to Engage Travelers Again from the Smartvel Blog. Its content was generated by reviewing many scholarly articles published in Harvard Business Review, reports published by the UNWTO, Mckinsey & Company, Travel Age West, MMGY Global, Life Marketing., etc. After your critical analysis of the […]

Imagine you are a marketing consultant and you have been hired to review and make recommendations on how to reach their target audience. This assessment is a written report on the concepts of understanding consumer behaviour, putting people into groups with common needs/wants (segmentation) and creating marketing strategies (targeting and positioning) which enable your organisation […]

Select an article on the topic of Choosing and Using Products related to this week’s chapter readings from any of the business periodicals listed below: ·       Harvard Business Review (HBR) ·       Forbes ·       Fortune ·       Entrepreneur ·       Inc. Magazine ·       The Economist ·       Bloomberg Businessweek ·       New York Times ·       The Wall Street Journal ·       The article must be dated within 12 months prior to the assignment’s due date […]

“Building long term relationships with customers is essential for any sustainable business, and this applies equally to online elements of a business” (Chaffey & Ellis-Chadwick, 2012)

Evaluate an online crowdsourcing site. Example include, Dell’s Ideastorm, and Starbucks. write a 750 word paper in which you review a crowdsourcing site. marketing has evolved in its relationship to customers. Marketing to consumers has shifted to marketing for consumers. Marketing for consumers has the power to choose whether they want to create a dialogue. […]

MAIN OBJECTIVE: Describe a marketing plan which you have found to be successful. You should analyze a marketing plan of Airbnb Company 1. Structure guide. Introduction: Describe the notion of marketing plan, why Airbnb marketing plan is successful?+ add a topic sentence! Be very specific, write thesis statements. Body: Describe the marketing plan of Airbnb […]

The paper should have a research question, which is: Does the live feature of Instagram have an impact on the marketing of Huda Beauty?  It should have an hypothesis, research methods, data and a planning. Data should be about interviewing people or reviewing people comments on the live of Instagram.

This assignment will challenge each student to write an essay based on an academic marketing article. You will first need to identify an article that has been published in a marketing journal included in the CNRS list: https://www.gate.cnrs.fr/IMG/pdf/categorisation37_liste_juin_2020-2.pdf.  Your essay, which is limited to 1500 words consists of four parts: ?  In part 1, you should […]