Marketing

To “optimize” for SMM means to make everything from a user’s profiles. Do you agree or disagree with the article below? Why? Best Times to Post on Instagram – Article More than 70% of US businesses (Links to an external site.) currently use Instagram and many expect that number to rise. Whether it’s highly engaging photos or breath-taking videos, Instagram is the home of visual content. The only problem is, just like Facebook, it’s getting harder to organically appear in front of your followers. Instagram says more than 80% of users (Links to an external site.)follow a business on the app–so why not make sure you’re reaching out to them in the best way possible? If you’re still not convinced, our Sprout Social Q1 2017 Index (Links to an external site.) found 67% of Gen Xers and 60% of millennials say they’re more likely to make a purchase from a brand they follow. Don’t sleep on the power of social media–especially Instagram. Here’s some of the critical data we pulled from our customers using Instagram: The best time to post on Instagram is Wednesday at 3 p.m., Thursday at 5 a.m., 11 a.m., and 3 to 4 p.m. and Friday at 5 a.m. Thursday is the best day to post to Instagram. The safest times to post to Instagram are Tuesday through Friday 9 a.m. to 6 p.m. Sunday is the least engaging day for Instagram. What We Learned This data shows us some very interesting trends with Instagram engagement. For starters, some of the highest engagement was at 5 a.m. Tuesday through Friday. More likely than not, this is from people waking up and checking their phones first thing in the morning. Other high engagement times include the middle of the day on weekdays. Instagram users under 25 spend approximately 32 minutes a day (Links to an external site.) on the app–so think of all the midday lulls when users are picking up the phone to check their feed. Weekends are not necessarily that far off from weekday engagement. Afternoon brunches, hangouts and other events still have people on their phone through the day. However, engagement falls off dramatically early Sunday and Monday in the a.m.

Mistine was launched as a direct-selling cosmetics firm in Thailand in 1991. It became the first direct selling firm in the world to engage in mass media advertising. Mistine has expanded beyond Thailand into other Asian countries. ASEAN is a crucial trade agreement paving the way for Mistine’s distribution and expansion into Southeast Asian countries. Explain some ways that ASEAN is beneficial for companies such as Mistine.

Assume the role of a marketing professional who has been tasked with completing a marketing plan for a client. Select a publicly traded, for-profit company that will be your client. Conduct research about the company by visiting the company website and obtaining a copy of the annual report. Locate three to five additional resources that provide additional data and information about the brand. You will use this research to tell the brand story; share the company vision, mission, and marketing objectives; and describe the strategies and tactics the company is currently using to meet the marketing objectives. You will also perform SWOT analysis based on your research. Using what you learn from your research and subsequent analysis, complete the “Marketing Plan and Presentation: Part 1 – Research Template.”

nvent a new product (good, service, or idea) to market and a marketing plan to discuss all key elements to have a successful product. You may modify an existing product or invent a new product. You will need to plan the marketing of this product using all of the items covered in the text including: market studies, target market, pricing, test marketing, focus groups, packaging, promotional material, distribution plan, etc. You will need to present a “pitch” to the class as a focus group, online classes will post their pitch in the Discussion Board. You will need to gather survey information from the class (Survey Monkey is a great website to help develop a survey – http://www.surveymonkey.com). Your presentation should include a prototype of the product/or mock representation, slogan if applicable, and a marketing plan discussing the target market, pricing, how you arrived at the target group, price, etc. Organization a. The structure of the plan is clear and easy to follow. b. Ideas flow in a logical sequence. c. The introduction provides sufficient background on the topic and previews major points. e. Paragraph transitions are logical and reinforce the flow of thought throughout the pitch. f. The conclusion reviews the major points. Format a. The plan, including citations and the reference page. b. The plan is laid out effectively and uses reader friendly aids (e.g., sections, summaries, table of contents, indices, and appendices) when appropriate. c. The plan utilizes references appropriately. d. Features such as headings and italics aid in the readability of the plan and are not overused. e. The plan is neat, with attention given to format requirements. Grammar, Punctuation, and Spelling a. Rules of grammar, usage, and punctuation are followed. b. Spelling is correct. Readability and Style a. Sentences are complete, clear, and concise. b. Sentences are well constructed, with consistently strong, varied structure. c. Sentence transitions reinforce the flow of thought. d. Words used are precise and unambiguous. e. The tone is appropriate to the content and assignment. MLA format, minimum 7 pages including title and reference page. Again, there are 3 parts to this project – pitch, presentation (PPT for online classes), and marketing plan. Your pitch is NOT part of the minimum 5 pages as that is a separate document. If you have any questions please let me know.

Capstone Paper- Apple Inc The paper should follow this format (need use subheadings): Cover Page Introduction Company History (1 page) Company Role in the Supply Chain (approx. 2 pages) Company Organizational Structure (approx. 2 pages) Company Financials (approx. 3 pages) Company Global Impact (approx. 2 pages) Company Current Issues (approx. 3 pages) Company Public Image (approx. 2 pages) Conclusion ( tell us what you told us and a concluding remark) References (minimum 12 references, )

Submit a short (one page) document that includes the following: An identification of the industry and type of job you want to focus on. Essentially, it is a description of the career path you want to pursue or are already pursuing. A detailed description of the personal brand image that you are trying to promote via the web site. What are the impressions, thoughts, and images about you that a visitor to your web site should take away after exploring it?

We’ve all heard the cliché that “nice guys finish last.” Is this true in marketing? Do firms that use good ethical practices have an advantage or disadvantage? Do you think consumers will pay a few cents more for non-polluting soap or environmentally friendly food products? Even popular movies have raised this question. In the film, “Heaven Can Wait,” Warren Beatty plays Joe Pendleton, a former NFL quarterback who came back to life as a CEO after a fatal accident. Joe tells his executives that he wants his company to be the “good guy tuna company.” Joe believed his customers would pay a little more to not kill dolphins. This sounds good in the movies, but is it true in real life? How about you and your family? For this week’s discussion, select a company that you believe has exceptionally good, or bad, ethical practices. Begin by describing the actions or activities that you believe demonstrate why you selected them. Be very specific so that we are clear on why the firm does, or does not, demonstrate good corporate social responsibility. In your discussion, include if you believe they are at an advantage or disadvantage due to these activities, and why. You should also select at least one of Saint Leo’s core values and describe why the firm either does or does not, demonstrate that value. Use specific examples to support your opinions. Don’t forget to include your personal experiences with the company and with our core values. Please type the name of your firm in the title of your post (e.g., TOM’S SHOES) so your classmates can easily see it. Any firm can only be used ONCE – first come, first served! Your opening post should be no less than 350 words, free from spelling and grammar errors and college-level writing is expected. If you use sources be sure you cite them.

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Please answer each question. 600 words and references Select a product you like and list at least three places where you found it promoted. (300 words)Discuss how the ad caught your attention.  What made you notice this ad? Continuing with last week’s product: (300 words) What type of appeal did the messages use to capture attention?  Did you or will you buy the product because of the ad? Explain why or why not. 

Choose a brand for a product or service that is sold in two countries, if appropriate both in your home country and in the UK. Produce the first part of a Marketing Communications Plan i.e. Context Analysis, for both countries i.e. two context analyses demonstrating the different contexts in which the brand is marketed. It is best done by presenting as a comparison so you note points of similarity and points of difference. Task: Produce a Context Analysis which focuses on the respective Marketing Communications plans for the product/ service offered in both countries by your brand. Please write to the headings below and be aware of their weighting within the assessment rubric attached:   Customer Context (do not write about the brand or its Marketing communications here or sales. This is the respective target market only).   Business Context (what business/ industry is your chosen brand operation in and at what level?  Here you need to produce a communications audit with the relevant direct, indirect and new entrants within your market level. There needs to be a strong awareness of the market level your chosen brand is operating within).   Internal Context   External Context     NB: Please include a list of references using Harvard referencing style, any details of primary research, and applications of models and frameworks. You can include up to 5 pages of appendices.