Marketing

We’ve all heard the cliché that “nice guys finish last.” Is this true in marketing? Do firms that use good ethical practices have an advantage or disadvantage? Do you think consumers will pay a few cents more for non-polluting soap or environmentally friendly food products? Even popular movies have raised this question. In the film, […]

Submit a short (one page) document that includes the following: An identification of the industry and type of job you want to focus on. Essentially, it is a description of the career path you want to pursue or are already pursuing. A detailed description of the personal brand image that you are trying to promote […]

https://www.fastcompany.com/1793529/protect-and-attack-lenovos-new-strategy how should the issue have been handled? what do you think the company needs to do now to strengthen awareness of the brand across the world? Can you describe a new cycle of activity For Lenovo to achieve this? What Do You Think The Company Needs To Do Now To Strengthen Awareness Of The […]

Write your New Product Launch Review by answering the following questions (hint: see Product Contribution Report, Some Product Details Report, and Industry Benchmark Report): How many units of your new MP3 Player did you sell? How did this differ from your Sales Forecast in your New Product Launch Plan? How does this compare to the […]

As you are planning to start a new grocery store. Apply below-given course outcomes for starting a Grocery store endeavor.  Course Outcomes: 1.Describe Consumer Behavior and Marketing Strategy and explain how consumer behavior can be used to develop marketing strategy 2. Explain the influences of culture and core values that vary across cultures and influence […]

Your small marketing consulting firm was recently hired by Costa’s Customs. Costa’s Customs is a clothing retail company considering a complete rebranding, as their current reputation is dated and no longer appealing to desired market segments. In the past, Costa’s Customs experimented with digital marketing initiatives but the campaign had been poorly thought out and […]

The following are the five major research priorities of the Marketing Science Institute:  1. Delivering Customer Value 2. The Evolving tech of Martech and Advertising  3. Tools for capturing information to fuel growth 4. The rise of Omnichannel Promotion and Distribution  5. Organizing for Marketing Agility Choose one of the sections, review the MSI document […]

In a short post, respond to both questions below regarding production and distribution. ? including personal experience? What channels do you watch/remember watching on cable or broadcast television? Do you associate them with particular kinds of content? Particular times of the day? Particular forms of advertising? Why do you think that is? What’s the last […]

Develop and write an APA formatted 8-10 page paper that explains the following: (1) five important concepts you have learned throughout this eight-week course; (2) identify the two to three concepts you would like to apply to your current or future work setting as a marketing manager and how you will go about implementing them. […]

Homework Assignments and Final Project Students are responsible for one 8-page (double spaced) marketing plan that is due at the end of the course.  It is to be documented in the APA style. www.apastyle.org  The weekly assignments in Week 1-3 are part of the marketing plan.  Students are advised to make changes to their work […]