Marketing

In this final a ssignment of the cou rse, you will use the Zakdee’s, Inc. case study information, your work on the previous assignment, and every thi ng you have learned and practiced to date to develop a marketing and advertising strategy for the new store location.  Zakdee’s, Inc.  still needs your help to develop and execute an advertising and marketing strategy to promote the business, including a plan for driving business results in the new store. The company needs to build a strong selling and service culture, ensure effective execution of the organization’s plans, and develop its people. Additionally, the management team must be competent in analyzing the store’s business and formulating a response to market shifts.  Having the correct strategies and plans is the key to long-term business success.  Think critically when you consider the factors and elements that must be evaluated to develop an advertising and marketing strategy and plan for the new store. Use your conclusions as you answer the following questions to develop your strategy. Instructions: Click  here to access and review the Zakdee’s, Inc. case study information. Synthesize your answers to the following questions to develop an integrated marketing and advertising strategy for the new store: (Build on the overall business strategy components you developed in Assignment 6.1) Make and defend recommendations regarding when, where, and how the company should advertise and market the new store. Explain how the company brand tagline will be incorporated into the marketing and advertising strategy. Categorize the different promotional channels that should be used to promote the company, in addition to traditional advertising. Under what conditions should Zakdee’s, Inc. use social networking to reach its target market? Identify what merchandising/product strategy is most suitable for the new store and explain why. What kind of products should be promoted in the new location, given the demographic information for the target market? Justify your choice(s). How should the store design be used to promote products and facilitate customer service? Identify and explain the steps you will take to develop a “people” strategy; a plan that helps employees understand the value of effectively executing an integrated marketing plan to create sales and profit for the store. How will you determine if your strategy is working to ensure the store’s success? Present and defend your strategy, which will include your answers to the preceding questions, in a six-page (minimum) paper.  The minimum length does not include the title page, abstract, reference page, or any additional pages containing charts, appendices, etc.  A minimum of three outside research sources are required for this assignment, in addition to any internal (your company) source(s) you might use. Format Instructions:  Your paper must be double-spaced, 12 point Times New Roman font, with 1” margins on all sides.  It must consist of a title page, abstract, body of the paper, and a reference page.  Level I, Level II, and Level III headings must be used in the body of the paper.  An appendix (or appendices) must be included after the reference page.  The appendix/appendices should contain materials to support your answers to the questions posed in this paper. Since outside sources are required on this assignment, APA style in-text citations must be included in the body of the paper.  The guidelines for In-Text citations may be found here.  You are expected to follow all APA style guide requirements.

Module 5: Week 5—Develop the Value Offering—the Product Experience (Chapters 8-10) MMIP Questions Q1. Explain your product planning efforts. (Ch. 8) Q2. Explain the product’s/service’s current life cycle stage (introduction, growth, maturity or decline). Select one stage to discuss and omit the others. (Ch.8) Q3. Discuss your techniques of building the equity of your brand. (Ch.9) Q4. Discuss several branding decisions recently made or appropriate to make. (Ch.9) Q5. Describe the support services and post-sale service arrangements provided by the firm and required by buyers. (Ch.10) Company for this assignment is Netflix and its streaming services. Textbook is Marketing Management 3rd Edition by Greg W. Marshall and Mark W. Johnston

JetBlue Reading Response ASSIGNMENT: After reading JetBlue Customer Value, write a 1 to 1.5 page, double-spaced, typed (size 12 Arial font, 1-inch margins) response to the reading where you answer the following: •    Explain how JetBlue’s marketing views are different than other big airlines? •    In what ways does JetBlue create value for its customers? How do customers respond to the attention? •    How does creating value for customers end up creating value for JetBlue? Be specific. •    If you have flown JetBlue before – describe your experience(s) and how they compare to the promise/other experiences mentioned in the reading. If you have NOT flown JetBlue before – explain if after reading this whether you would try it and why? Your document header should only include your name and the date on the same line.

I am creating a bike rental application where the inventory is provided by the supplier. A similar application can be found: Spinlister – spinlister.com The market potential or open source significance for this application should be written. Below are the points that should be addressed: Market Potential or Open Source Significance (between 250 and 500 words). Address the following: •    Market potential, commercial promise, or open source value •    Technology and market entry barriers competitors and differentiation. •    Operational and support challenges. •    Scalability •    Evidence of user interest (provide references) •    [Optional: Social and environmental impact] •    Notes on similar/related products (provide references) •    Novelty of your solution, innovative characteristics

This week you will prepare a portion of your marketing plan.  This assignment should include: Marketing Goals and Objectives (Section IV) Marketing Strategy (Section V) Primary (and Secondary) Target Market Product Strategy Pricing Strategy Distribution/Supply Chain Strategy Integrated Marketing Communication (Promotion) Strategy

Pick a product or brand of your choice that is sold in your geographical location. From an examination of any marketing medium (such as advertising, packaging, or website) and reflecting on the 4P’s of marketing, construct a value proposition for the product or brand. Conduct substantial research on the product or brand in order to get a good understanding of how the brand has evolved and where it is heading. Submit a 2-3 page paper, (independent of the title page and reference page) double-spaced in Times New Roman font which is no greater than 12 points in size. Be sure to cite any sources in APA Format. Conduct substantial research on the product or brand in order to get a good understanding of how the brand has evolved and where it is heading.

For this activity, prepare a reflection paper, and consider the concepts that you have learned during your readings. Think about what you understand completely and what did not quite make sense. The purpose of this assignment is to provide you with the opportunity to reflect on the material you have read and to expand on it. This is not a summary. In the Unit I introduction to this course, Theodore Levitt’s remarks about the contrasting needs of the seller and the marketer were shared. Levitt described how satisfying the needs of the customer is now the pathway to marketing success. This concept and others related to the four Ps of product, price, promotion, and place were further explored throughout the units. For this reflection paper, respond to these three prompts: Reflect on how this introductory marketing course has changed your view of how the field of marketing works. What was the most surprising thing you learned? What do you need to learn more about? Do you see the rise of consumer power through evolving changes in technology? If so, how? If not, why not? Your reflection paper must be at least four pages in length and formatted according to APA guidelines. If you use any paraphrased or quoted material, you must have accompanying in-text citations and references. Title and reference pages do not count toward the minimum length requirement.

Take a look at “how to create an effective website” . Then choose a website (be sure to provide the URL detail) and provide a review on what you feel is effective and why. This should be a minimum of 1-2 pages long.

Readings & Materials After reviewing the materials below, please share any excerpts you may have found especially useful or interesting and tell why. Marketing Appeals & Tactics http://howtomarketing.us/vanhook2.htm (Links to an external site.)You have to win a potential customer’s attention amid a barrage of thousands of ads daily then quickly convince the customer to buy. The Two C’s of Effective Marketing http://howtomarketing.us/mckerns2.htm (Links to an external site.)To better harness a silver bullet to success, Leslie McKerns says to fire up two C’s with a keen focus on your customers and competition. Successful Grassroots Marketing http://howtomarketing.us/potvin1.htm (Links to an external site.)Outreach campaigns on a shoestring can be powerfully effective if you start from the soil up. Kyle Potvin says it’s as easy as mastering three fundamental F’s. Avoid ‘Me Too’ Marketing http://howtomarketing.us/yudkin5.htm (Links to an external site.)You can be an innovator rather than an imitator by developing a creative marketing hook. Marcia Yudkin says to put your competitive advantage to work.

The market planning process begins with defining the target audience for your campaign. In 300-500 words, describe the demographic characteristics of your target market, including key aspects of age, gender, income, as well as any other relevant areas such as location, industry, profession, education level, etc. Why is your product/service targeting those particular demographics?