Company Strategy Analysis

Pick one of the following 3 companies: Knockaround, Glenfiddich, Prana Identify the B/L & C/L strategy of the that selected company. Justify your answer with supporting evidence. How do you know that company is using that strategy? No recommendation needed, only analysis. Use proper APA formatting in terms of references. Do not include a cover page, an abstract, a running head, or your contact info on the submission. You may only include 1 quote. Other evidence must take the form of paraphrase or summary. The class lecture book: Strategic Management: Concepts and Cases: Competitiveness and Globalization By: Michael A. Hitt; R. Duane Ireland; Robert E. Hoskisson The 13th Edition We have covered chapters 1-6

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