Competitive & Strategic Analysis

Southwest Airlines and Walmart are in two different industries and have two completely different mission statements. Walmart’s mission statement is “to save people money so they can live better.” Southwest Airlines believes they should, “become the world’s most loved, most flown, and most profitable airline.” Both companies are the low price leaders in their industries, both take full advantage of competitive advantage, and both use cost advantage model to achieve strategic advantage. Explain how Walmart’s and Southwest’s Value Chain is similar and how it differs to create a strategic advantage in their respected industries.