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Consumer Behavior Blog Post-If I like you, will I like your product?

Author: Client Uploads
April 8th, 2023

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Consumer Behavior Blog Post-If I like you, will I like your product?
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  • Select a famous celebrity who is a spokesperson, or who you believe would make a good spokesperson. Go to Twitter and review that celebrity’s most recent tweets. If you don’t have a Twitter account, sign up for a free one using the instructions in “Twitter 101.” In your blog post, explain how this celebrity influences comprehension based upon the following characteristics (Hint: See Chapter 4 in the textbook for more details):
    • Likeability
    • Attractiveness
    • Expertise
    • Trustworthiness
  • Your blog entry should be approximately two to three (2-3) paragraphs in length.

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