CSR Initiative
Identify an example of a CSR initiative that failed. Then explain the factors that contributed to the failure. Explain how the failed CSR initiative influenced the reputation and profitability of the organization. Be specific. To Prepare for this Discussion: Read the article Scrooge Posing as Mother Teresa: How Hypocritical Social Responsibility Strategies Hurt Employees and Firms. Consider how an inconsistent distribution of CSR investment may undermine the success of a CSR initiative and negatively influence the reputation and profitability of organizations. Read the article Implicit Promises: CSR Commitments, Organizational Failures and Perceptions of Hypocrisy. Focus on how corporate hypocrisy erodes customers perceptions of CSR success and their trust, repurchase intent, and brand attitude. Read the article Corporate Social Responsibility Failures: How Do Consumers Respond to Corporate Violations of Implied Social Contracts. Think about why the CSR initiatives implemented by Nike, Whole Foods, Xcel Energy, and Coca-Cola failed. Read the articles Walking the Environmental Responsibility Talk in the Automobile industry: An Ethics Case Study of the Volkswagen Environmental Scandal and Talk Aint Cheap: Political CSR and the Challenges of Corporate Deliberation. Consider the factors that led to Volkswagens and Starbucks CSR failures. Identify an example of a CSR initiative that failed and the factors that contributed to the failure. Think about how the failed initiative influenced the reputation and profitability of the organization.
