Deceptive Advertising Creative

For this assignment, you are going to create your own advertisement in which you employ deception. Yes, you read that correctly! You are going to come up with an ad that makes use of all the shady techniques we learned about in this chapter. Here’s what you need to do: 1) Select a product, service, or something to sell. For example, you could select Pepsi, Chevy trucks, the Ring Doorbell, plumbing services, or whatever you so desire). 2) Create an advertisement in which you employ all the deceptive techniques of advertising. This means I want you to use weasel words, misleading comparisons, expectation, slogans, fallacious appeal to authority, or whatever it takes to sell your product or service. You don’t have to use every trick in the book, but your ad should include many of them. You are going to have to get a little creative in this assignment. It might even be a good idea to select a celebrity to have them sell your product (just a thought). 3) Describe to me your product or service and all the deception you used in an essay. Essays should be at least two pages, double-spaced, with 12-point font. 4) It is optional to include a visual. You are not required to include, but it will help you sell your product to me.

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