Decision Making for Business | Instant Homework Solutions

Like many airlines around the world, leading Australian airline Qantas is facing very difficult times in spite of having a 65% market share in its home market of Australia. Due to rising fuel costs and a slow world economy, Qantas has recently been losing money and their CEO Alan Joyce has some tough choices to make. One difficult decision for Joyce is whether or not to sell Qantas’ frequent flyer program. It may seem odd for an airline to sell its frequent flyer program, but Qantas’ program is much more than just an airline reward program. Members of this program can gain points not only by flying on Qantas but also through other means such as shopping at one of Qantas’ corporate partners or using one of their credit cards. Points can be redeemed not only with free flights, but also with products from numerous retailers. Over 10 million Australians belong to this rewards program, almost half of the population. The frequent flyer program is Qantas’ most valuable asset and a sale of this program would help Qantas get out of its current financial troubles. However, selling the program would also mean allowing another company to have access to Qantas most loyal customers including their business class and first class customers. In the long-run, there is potential the sale could backfire and would not be wise. Do some research on CEO Joyce’s current choice of whether or not to sell their frequent flyer program, and also thoroughly review the background materials on intuitive versus rational decision-making including Buhler (2001) and Kourdi (2011). Your assignment will be to apply the background materials concepts to Joyce’s current big decision. Some specific articles on Qantas to get you started: Ross, K. (2014, Aug 27). Qantas CEO faces tough choices. Wall Street Journal [Proquest] Ironside, R. (2014, Aug 15). Qantas warned to ground plans to sell frequent flyer program. The Gold Coast Bulletin [Proquest] Gilder, P. (2014, Mar 29). Loyalty future cloudy. The Gold Coast Bulletin [Proquest] Australia: Qantas frequent flyer hits 10 million member mark. (2014). MENA Report [Proquest] Case Assignment Once you have finished reading about Qantas and reviewing the background materials including Buhler (2001) and Kourdi (2003), write a 4- to 5-page paper addressing the following questions: Is the decision whether or not to sell Qantas’ frequent flyer program a strategic or operational decision? Is it a programmed or non-programmed decision? Explain your answer using references to Buhler (2001) or Kourdi (2003). Suppose Alan Joyce decides to take a rational approach to the decision whether or not to sell the frequent flyer program. List a step-by-step approach you would recommend, and include specifics regarding what kind of information or choices should be considered at each step. Do not just list the steps, give detail at each step and use material both from your research on Qantas and from Buhler (2001) or Kourdi (2003) to come up with these steps. Joyce has been the CEO of Qantas for six years and is an experienced airline executive. Given his experience, do you recommend Joyce use a rational or intuitive approach to this decision? If there is a new CEO who comes from another industry and does not have this airline experience, would you recommend they use a rational or intuitive approach? Explain your reasoning, and make references to Buhler (2001) or Kourdi (2003) as appropriate. Required Material Dig into the main concepts of the module with the following two readings. Pay close attention to concepts such as 1) programmed versus non-programmed decisions, 2) strategic versus operational decisions, and 3) rational versus intuitive decision-making: For a good overview of the concepts of this module, take a look at the following reading: Buhler, P. M. (2001). Decision-making: A key to successful management. SuperVision, 62(2), 13-15. [ProQuest] For a more detailed discussion about rational versus intuitive decision-making, see the following chapter. The first few pages are especially important: Kourdi, J. (2011). Chapter 2: Assessing your decision-making style. Effective Decision Making : 10 Steps to Better Decision Making and Problem Solving. London: Marshall Cavendish International [Asia] Pte Ltd. [eBook Business Collection] Case Assignment Reading Ross, K. (2014, Aug 27). Qantas CEO faces tough choices. Wall Street Journal [ProQuest] Ironside, R. (2014, Aug 15). Qantas warned to ground plans to sell frequent flyer program. The Gold Coast Bulletin [ProQuest] Gilder, P. (2014, Mar 29). Loyalty future cloudy. The Gold Coast Bulletin [ProQuest] Australia : Qantas frequent flyer hits 10 million member mark. (2014). MENA Report [ProQues

Struggling to find relevant content or pressed for time? – Don’t worry, we have a team of professionals to help you on
Decision Making for Business | Instant Homework Solutions
Get a 15% Discount on this Paper
Order Now
Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
Sign up, place your order, and leave the rest to our professional paper writers in less than 2 minutes.
step 1
Upload assignment instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
s
Get personalized services with MyCoursebay
One writer for all your papers
You can select one writer for all your papers. This option enhances the consistency in the quality of your assignments. Select your preferred writer from the list of writers who have handledf your previous assignments
Same paper from different writers
Are you ordering the same assignment for a friend? You can get the same paper from different writers. The goal is to produce 100% unique and original papers
Copy of sources used
Our homework writers will provide you with copies of sources used on your request. Just add the option when plaing your order
What our partners say about us
We appreciate every review and are always looking for ways to grow. See what other students think about our do my paper service.
Social Work and Human Services
Great Work!
Customer 452587, March 16th, 2022
Medicine
Thank you for the great services
Customer 452635, April 24th, 2022
Social Work and Human Services
Excellent Work!
Customer 452587, August 24th, 2021
Criminal Justice
Impressive! Will be using the service again.
Customer 452485, December 5th, 2021
IT, Web
Excellent job on the paper!
Customer 452885, December 28th, 2022
Nursing
Thank you for a great paper.
Customer 452707, August 6th, 2022
Human Resources Management (HRM)
You are greatly appreciated.
Customer 452701, October 17th, 2023
IT, Web
Great job on the paper!!
Customer 452885, January 30th, 2023
Nursing
Thank you!
Customer 452707, October 16th, 2022
public speaking
The work was excelent and very professional.
Customer 452653, November 1st, 2021
Human Resources Management (HRM)
You did an awesome job with this paper. Thanks for the prompt delivery.
Customer 452701, October 24th, 2023
Social Work and Human Services
Excellent!
Customer 452587, August 3rd, 2021
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Good News ! We now help with PROCTORED EXAM. Chat with a support agent for more information