Discussion: Conceptual Marketing Plan

Discussion: Conceptual Marketing Plan ORDER NOW FOR CUSTOMIZED AND ORIGINAL ESSAY PAPERS ON Discussion: Conceptual Marketing Plan Conceptual Marketing Plan GRADING RUBRIC MUST BE FOLLOWED Develop a conceptual level marketing plan for St. Anthony Medical Center’s labor and delivery service line. Use of the virtual environment (Vila Health) is required. There is no page limit for this assessment. Discussion: Conceptual Marketing Plan Questions to Consider: How can a SWOT analysis be used to create a list of a service’s features, advantages, and benefits? What internal resource would you use to discover who an organization’s present customers are and how they have been served in the past? Who would you have to ask to get this information? What are representative competitors in the same area (in this case, labor and delivery) doing to secure the same customers? How is social media used to position the service line in your target market? What is the strategic directional strategy of the service line under investigation? (What does the organization want that is not currently being achieved)? How does the current status of the service line align with the desired status? What are examples of performance indicators and proposed measurements that align a directional strategy with measurable data indicating progress or lack of progress? SCENARIO Recall from your previous visit with the leadership team that your CEO has communicated a growth strategy for St. Anthony Medical Center. The marketing director and leadership team have further determined that the labor and delivery service will implement a market pull strategy where consumers will be drawn to the organization based on some unique feature or features of the service line (also known as differentiators). You are competing against similar services at two other hospitals in the area, so your marketing conceptual-level recommendations will need to assure that you have differentiated St. Anthony Medical Center’s labor and delivery service in a competitive manner. Discussion: Conceptual Marketing Plan Your marketing director and the labor and delivery unit manager would like to discover your fresh perspective and new ideas that include recommendations for converting prospective consumers into satisfied labor and delivery patients. INSTRUCTIONS After you have surveyed the literature on strategic marketing, you are required to use information gathered in the required Vila Health Challenges linked in Resources. Review the vision, mission, values statement, and strategic directional strategy for St. Anthony Medical Center, and assess the labor and delivery service line offerings. Conduct a gap analysis of St. Anthony Medical Center’s labor and delivery service relative to internal goals. Remember to assess gaps between actual performance versus desired targets (review the current labor and delivery budget to determine current versus targeted number of deliveries, profit margin, and so forth). Construct a competitive analysis of St. Anthony Medical Center’s labor and delivery service relative to competitors. ( Note : You will need to look on the Internet to find this information.) Propose general or conceptual-level recommendations to close gaps, such as missing services, missing marketing channels, suboptimal profitability, and so forth. Include evidence-based recommendations. Offer creative insights regarding how to optimally position and communicate the labor and delivery service line to prospective consumers. Prepare a draft of your conceptual marketing plan for presentation to the marketing director (your instructor) for review and feedback. Discussion: Conceptual Marketing Plan Resources: Social Media and Social Marketing Review the social media and social marketing resources from the Assessment 1 Resources. Marketing Analysis Review the following: Almunawari, M. N., & Anshari, M. (n.d.). Improving customer service in healthcare with CRM 2.0 [PDF] . Retrieved from https://pdfs.semanticscholar.org/3986/41e9305bfd77… Chandra, A., Stroube, W. B., & Willis, W. K. (2014). Rehabilitation centers: Marketing analysis and future challenges . Health Marketing Quarterly , 31 (4), 326–338. Keränen, J., & Jalkala, A. (2014). Three strategies for customer value assessment in business markets . Management Decision , 52 (1), 79–100. Phillips, P. (2016). Marketing mistakes . Coatings World , 21 (8), 38–40. This article explores the mediating role of service quality between customer relationship management (CRM) and resident satisfaction: Wang, M. (2013). Implementing CRM in nursing homes: The effects on resident satisfaction . Managing Service Quality, 23 (5), 388–409. Marketing Plans Review the following: Cascardo, D. (2011). Steps to growing your practice: What works and what doesn’t – Marketing plan 2012 . The Journal of Medical Practice Management , 27 (3), 140–143. McDonald, M., & Wilson, H. (2011). Marketing Plans: How to prepare them, how to use them (7th ed.) . Hoboken, NJ: Wiley. Chapter 14, “Step-by-Step Marketing Planning System.” Competitive Analysis This article analyzes different threats to a business model using Porter’s five forces model: Lüttgens, D., & Diener, K. (2016). Business model patterns used as a tool for creating (new) innovative business models [PDF] . Journal of Business Models, 4 (3), 19–36. Review the following: Kotler, P., & Armstrong, G. (2016). Principles of marketing (16th ed.). Upper Saddle River, NJ: Prentice Hall. Available from the bookstore . Suggested Resources for Further Exploration Gap Analysis Review the following: Golden, S. S., Hager, D., Gould, L. J., Mathiousdakis, N. & Pronovost, P. J. (2017). A gap analysis needs assessment tool to drive a care delivery and research agenda for integration of care and sharing of best practices across a health system [PDF] . The Joint Commission Journal on Quality and Patient Safety, 43 , 18–28. assessment_2_case_study_market_analysis.pdf assessment_2_case_study_marketing_plan.pdf assessment_2_grading_rubric.pdf Get a 10 % discount on an order above $ 100 Use the following coupon code : NURSING10

Struggling to find relevant content or pressed for time? – Don’t worry, we have a team of professionals to help you on
Discussion: Conceptual Marketing Plan
Get a 15% Discount on this Paper
Order Now
Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
Sign up, place your order, and leave the rest to our professional paper writers in less than 2 minutes.
step 1
Upload assignment instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Get personalized services with MyCoursebay
One writer for all your papers
You can select one writer for all your papers. This option enhances the consistency in the quality of your assignments. Select your preferred writer from the list of writers who have handledf your previous assignments
Same paper from different writers
Are you ordering the same assignment for a friend? You can get the same paper from different writers. The goal is to produce 100% unique and original papers
Copy of sources used
Our homework writers will provide you with copies of sources used on your request. Just add the option when plaing your order
What our partners say about us
We appreciate every review and are always looking for ways to grow. See what other students think about our do my paper service.
Customer 452813, July 10th, 2022
Criminal Justice
Excellent Work!!!
Customer 452587, March 10th, 2022
Computer science
extremely happy with the service, again! You guys are the best.
Customer 452715, July 27th, 2022
Great job! Thank you.
Customer 452707, May 29th, 2022
IT, Web
Excellent job on the paper.
Customer 452885, January 25th, 2023
Always perfect!!! Don is the best!
Customer 452453, July 27th, 2021
Social Work and Human Services
Great Job!
Customer 452587, October 27th, 2021
The skilled writer did a great job on assignment!! Thank you!!
Customer 452547, June 16th, 2021
public speaking
The work was excelent and very professional.
Customer 452653, November 1st, 2021
Customer 452813, July 18th, 2022
Customer 452813, July 3rd, 2022
IT, Web
Did an excellent job with the body of the paper and staying on the topic.
Customer 452885, October 27th, 2022
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Get top-notch homework help now. 20% off first 10 orders!


Thank you for choosing MyCoursebay. Your presence is a motivation to us. All papers are written from scratch. Plagiarism is not tolerated. Order now for a 15% discount

Order Now