E-Commerce Operations
Case Study #2: Dicks Sporting Goods: Taking Control of Its E-Commerce OperationsI. Read the case study in Chapter 4 of the textbook titled Dicks Sporting Goods: Taking Control of Its E-Commerce Operations.II. In < 700 words, write a response essay that addresses the following questions/issues:? What factors led Dicks Sporting Goods to retake direct control of its e-commerce operations?? What are some of the key features of the omni-channel approach now taken by Dicks Sporting Goods?? As a consumer, what do you think about the approach being taken by Dicks Sporting Goods? Do any specific aspects of its omni-channel approach appeal to you? Or would you simply prefer to buy sporting goods at the lowest possible price, regardless of other factors? If you do not purchase sporting goods, thats fine -- you can write from the perspective of someone who does. Do you think that the approach taken by Dicks is likely to succeed?You may consult outside sources to help inform your understanding of the general themes/ideas, but you do not need to. No citations are needed, either. Most of your time and energy should be devoted to the third section. The facilitators and I are looking to see case write-ups that demonstrate effort and originality -- not some particular right answer to the questions.Remember the word limit -- it is included here for a reason.
