Electronic Ad Campaign

Assignment Content   Choose two vastly different products aimed at different demographics.   Develop an advertising campaign for each based primarily on electronic/digital media. To receive the maximum points on your PowerPoint, please make sure you include the following ·         Name of all members of the group on the first slide (including instructor’s name, and date) ·         Illustrations throughout your presentation ·         Speaker Notes ·         Engaging content on all slides   Answer the following questions:   o    Who is the audience for each of these products? o    What research is needed to develop a successful campaign, and what steps will you take to conduct such research? Suggestion: Devry/ITT Tech and Home Shopping Network Jewelry. Both are known for their late-night advertising campaigns to hit their target audiences yet both audiences are incredibly different.

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Electronic Ad Campaign
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