Fix Brooks Brothers

Author: Client Uploads

January 16th, 2021

Imagine that you are being considered for a consulting job to assist the new CEO of Brooks Brothers in turning around the company. You need to present her with your plan to turn the company around. To do this you need to demonstrate to her that you understand where Brooks Brothers went wrong and make solid recommendations as to what steps are necessary to turn the company around. You can use any resources you want – the internet, news articles, Brooks Brothers Annual Reports, their 10k SEC filings, etc. Food for Thought Think about what that brought Brooks Brothers success (aka what was their competitive advantage)? What changed? Competition? How do their financials look (sales, profit margins, debt)? What actions would you take to make Brooks Brothers successful again? Tell a story and end with what your specific recommendations are and their expected effect on performance.

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