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Fix Brooks Brothers

Author: Client Uploads
January 16th, 2021

Imagine that you are being considered for a consulting job to assist the new CEO of Brooks Brothers in turning around the company.  • You need to present her with your plan to turn the company around. – To do this you need to demonstrate to her that you understand where Brooks Brothers went wrong and make solid recommendations as to what steps are necessary to turn the company around.  • You can use any resources you want – the internet, news articles, Brooks Brothers Annual Reports, their 10k SEC filings, etc. Food for Thought  • Think about what that brought Brooks Brothers success (aka what was their competitive advantage)? • What changed?  • Competition?  • How do their financials look (sales, profit margins, debt)?  • What actions would you take to make Brooks Brothers successful again?  • Tell a story and end with what your specific recommendations are and their expected effect on performance.

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