Food Quality And Preference

Market Research: Unusual FoodsInterview GuideThis exercise is meant to highlight the complexities and challenges of gathering accurate market research. Background:You have been hired as a market research consultant for a very successful, urban restaurant considering expanding its menu to include some “unusual” foods.  You have been asked to conduct some interviews to understand more about the consumer definition of “unusual” food.Objectives:Objectives of the interview are:to find out how the person you interview defines unusual foodsto determine how s/he feels about unusual foodsto learn some of the foods that s/he has eaten that s/he considers unusualto learn under what conditions s/he is most likely to eat unusual foods.Method:Find 3 people to interview. The interview should take no more 10 minutes. The topic guide below can be used to guide your questions.Assignment:Conduct 3 market research interviews (with 3 different individuals. Optional – you can create you own questions. Your topic is “unusual foods”.   When you have completed at least 3 one-on-one interviews, post your response to the following questions in approximately 500 words. Focus your posting on your market research process and what you learned about the research process (NOT the specific results that you obtained from the interviews.)Do you consider your interview successful? Why or Why not?What are some of challenges of conducting your interview?What would you do differently if you were to conduct this interview again?What are the 2-3 conclusions you learned from this small research about unusual foods andpreferences? (Of course, more interviews are needed for a statistically significant sample or decision-making.)Also, please respond to at least two of your fellow student postings, offering questions or comments that further the discussion. Your response may be to support, question, add new information or present another point of view. Your goal is to engage your colleagues in discussion.  Credit is NOT given for stating what you “like” about a colleague’s post in a response.  You must agree (with supporting details), disagree (with supporting details), add new information, or discuss an alternate point of view.Example topic guide—unusual foodsThe major strength of interviews is that they allow interviews to obtain restricted opinions and comments about marketing behavior.  As such, while interviewers should develop a list of topics, they should also be ready to explore topics that the respondent broaches that they might not have anticipated.  Asking probing questions, such as “Can you tell me more about that?,” “Why is that so?,” and “Can you give me an example?” are helpful.  Following is a suggested topic guideI. Introduction of respondentsWhat is your name, profession, nationality?  Please list the ages and relationship of each member of your household.II. Overall relationship with foodOverall, how do you feel about food?  Do you love to eat, or do you eat just so you will have eaten?Would you say that you like to try new foods?  Why or why not?III. Favorite and least favorite foodsWhat is your very favorite food to eat?  Why is it your favorite?What is a food that you refuse to eat?  Why do you think you dislike it so much?IV. Unusual food tastesDo you thinkthat your food tastes are different than most other people?  Why or why not?What types of foods do you consider unusual?  Why?What is the most unusual food or meal you have ever eaten? When was it?  Where were you?  Who were you with?  Did you want to eat that food?  Why orwhy not?  Why did you eat it?Do you like to eat unusual foods?  Why or why not?  Give an example of an unusual food that you like to eat.  What is a food or food combination that you like to eat that almost nobody else likes to eat?  Why do you think you like to eat it?  Why don’t other people like it?Are you more likely to eat unusual food if you are someplace new?  If you are at a restaurant?  If other people are eating the food?  If a friend serves it to you?  Any other conditions?VI. AnimalsName the animals you are willing to eat.  Name the animals you would refuse to eat.  Why?V. Ethnic foodsIn general, do you like ethnic foods?  What ethnic foods do you like best?  What kinds of ethnic foods would you refuse to eat?  Why?  Are there any types of ethnic foods that you consider particularly strange?  Why?IV. Best and worst mealsWhat is the best meal that you’ve ever had?  Exactly when and where did you have it?  Exactly what were the foods included in the meal, to the best of your memory? Why did you enjoy it so much?What was the worst meal that you’ve ever had?  Exactly when and where did you have it?  Exactly what were the foods included in the meal, to the best of your memory? Why did you dislike it so much?

Struggling to find relevant content or pressed for time? – Don’t worry, we have a team of professionals to help you on
Food Quality And Preference
Get a 15% Discount on this Paper
Order Now
Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with MyCoursebay
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Perfect as usual!!! Thanks team!
Customer 452453, May 26th, 2021
Customer 452813, June 25th, 2022
Customer 452813, July 3rd, 2022
As usual, the writers do amazing work.
Customer 452707, October 1st, 2022
Fantastic work on this project as usual.
Customer 452707, July 5th, 2022
Customer 452813, June 25th, 2022
Customer 452587, July 28th, 2021
Criminal law
Thank You!
Customer 452465, January 29th, 2021
Social Work and Human Services
Great Work!
Customer 452587, March 16th, 2022
English 101
The paper was late. However, it was excellent quality.
Customer 452561, July 2nd, 2021
Customer 452813, July 5th, 2022
Customer 452521, May 13th, 2021
Customer reviews in total
Current satisfaction rate
3 pages
Average paper length
Customers referred by a friend
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Order your essay today and save 15% with the discount code DC15


Thank you for choosing MyCoursebay. Your presence is a motivation to us. All papers are written from scratch. Plagiarism is not tolerated. Order now for a 15% discount

Order Now