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Intercultural Management in Business MAR015-2 Assignment number and title Assignment 2: Case study Assignment type Case study Weighting of assignment 60% Size or length of assessment The word-limit for the assignment is 2,000 words (+/- 10%). This does not include the title page, executive summary, table of contents, reference list and appendices. Unit learning outcomes 1 Demonstrate the following knowledge and understanding • Identify culture specific preferences in international business context and develop appropriate rapport management strategies. 2 Demonstrate the following skills and abilities • Demonstrate to cultural differences in impression management and ethical considerations in international management.

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