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Global Business 2

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April 6th, 2023

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Global Business 2
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One of the challenges facing global business leaders is to determine which international markets have a sufficiently acceptable environment in which to operate.

Based on your Readings and Learning Activities, consider Barto Group, a Swiss candy company headquartered in Zurich, Switzerland. It is a growing candy company with 2016 sales of $625 million, 920 employees, and six manufacturing plants. Recently, its top management has been considering several possible expansion locations including Slovenia which is one contender. Based on your Reading and Learning Activities, discuss the following:

  • What would Barto’s top management want to know about the business environment in Slovenia before reaching an expansion decision, and why

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