Global Strategy
May 22nd, 2021
This assignment is an essay based on the case study for Alphabet (attached).You will also need to read and understand McKinsey’s Three Horizon Model and Blue Ocean Strategy. <-- both are attached if you need a better understandingHere are the questions1.Explain how Googles strategy has been developed over the years.2.What are the strengths and weaknesses of its approach?3.In what ways should Googles approach to strategy development change in the future? Explain this by carrying out a Three Horizons Analysis.To answer them you need to read the document called Assignment
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Global Strategy
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