Has TV Advertising Lost its Power

Long deemed the most successful marketing medium, television advertising is increasingly criticized for being too expensive and, even worse, less effective than it once was. Critics maintain that consumers tune out too many ads and that it is difficult to make a strong impression. The future, claim some, is with online advertising. Supporters of TV advertising disagree, contending that the multi-sensory experience of TV is unsurpassed and that no other media option offers the same potential impact. Either defend the position that TV advertising has largely become unimportant, or the position that TV advertising is still the most powerful advertising medium.