Health And Risk Communication
ASSIGNMENT #12 Assignment #12 applies content from Chapter 12, Health and Risk Communication: Super Bodies and Death Fears. Your lecture notes from the recorded lecture (Chapter 12) and Chapter 12 of the textbook (pp. 190-207) will help you complete the assignment. This assignment is worth 15 points and each question is worth 5 points. Your answer to each question should be 3-5 sentences. Make sure that you answer each part of the question. 1. Watch the You Tube video, COVID-19 and Public Health: A Message from Crash Course [13:50] 2. Using the Mechanisms Shaping Observational Learning four subfunctions (attentional processes, retention processes, behavior production processes, and motivational processes), describe and provide examples for how each of the subfunctions were demonstrated in the video. Did this video reinforce or change your current behaviors relating to COVID-19? [4 points for describing each of the subfunctions; 4 points for illustrating each of the subfunctions; 2 points for thoughtfully commenting with examples about the reinforcement or change of your current behaviors relating to COVID-19 = 10 points] 3. The purpose of this video was both entertainment-educational. Entertainment-education is the process of purposely designing and implementing a media message to both entertain and educate, in order to increase audience members knowledge about an educational issue, create favorable attitudes, shift social norms, and change overt behavior (Singhal & Rogers, 2004, p.5). Using this definition as your framework, identify and describe how the COVID-19 and Public Health video used two of the following elements in its storyline: reactance, psychological reactance, perceived persuasive intent, counterarguing, and transportation. Was this video effective in both educating and entertaining you about the COVID-19 virus and the desired behaviors expressed? [3 points for identifying, describing, and illustrating the elements; 2 points for commenting with examples about the entertainment-educational effectiveness of the video = 5]
