Integrated marketing communication
Integrated marketing communication
August 4, 2022 by zuixy
Read chapter 13, 14 15 in the textbook. Watch the BUS622 Week Five (Links to an external site.) video with the Program Chair for Marketing Programs, Dr. Avisha Sadeghinejad.
Integrated Marketing Communication (IMC) Strategies
This assignment will be incorporated into your Week 6 Final Paper. The purpose is to analyze an integrated marketing communication (IMC) campaign of the mentor company you selected in the Week 2 assignment.
Part 1
In the first part your assignment,
Identify an IMC campaign for your mentor company.
Choose at least four examples of that campaign across different types of media (e.g., TV, print advertising, digital ads, outdoor ads, social media ads, etc.).
Choose at least one print and one digital.
Provide a copy of the image you find or the URL link to the ad in your paper.
Hint: To find ads, search the web, moat.com, or major advertising publications, such as Adweek, for articles about your brandâs ad campaign. Searching your companyâs YouTube channel, Twitter account, Facebook page, or other social media platforms for recurring ad messages would be helpful too. Pay attention to find unified ads across various media.
Analyze the ad in each medium.
Describe how the mediumâs unique characteristics is being used to display the ad.
Explain what elements unify the campaign across different media to make it count as an IMC.
Part 2
Once you completed the previous steps, complete the following:
Identify another marketing communication activity from your mentor company other than advertising, such as sales promotion, sponsorship, product placement, personal selling, direct marketing, all of which were outlined in the reading.
Describe the details.
Provide a link to a visual component of the activity.
Compare it to the IMC campaign you identified.
Discuss to what extent they are aligned and would tell the same story for the brand.
Discuss one strength and one weakness of this marketing communication activity.
The Integrated Marketing Communications assignment
Must be three to four double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Writing Centerâsâ¯APA Style (Links to an external site.) as outlined in the Writing Centerâs APA Formatting for Microsoft Word (Links to an external site.) resource.
Must include a separate title page with the following:
Title of paper in bold font
Space should appear between the title and the rest of the information on the title page.
Studentâs name
Name of institution
Course name and number
Instructorâs name
Due Date
Must use at least two scholarly sources in addition to the course text.
The Scholarly, Peer-Reviewed, and Other Credible Sources (Links to an external site.)
Please please please read the instructions. My final paper is on my mentor company which is Fedex in Mexico (latin America) (Part 1 of the assignment). I will upload my previous assignment ( Global Marketing) so you can get an idea. Please ad visuals such as data, etc to the executive Summary paper. I uploaded a transcript of the video. My text book is Keegan, W. J., & Green, M. C. (2020). Global marketing (10th ed.). https://www.vitalsource.com
Could please add a visual picture such as data please?
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Discussion 1
Why do you think many companies compensate executives with options based on long-term increases in the value of the companys stock?
