Integrated Marketing Communication

To help you think through the real meaning and the elements of Integrated Marketing Communications (IMC) and why it is essential for brand promotional success.  BACKGROUND: When this IMC concept was first developed in academic marketing circles, it focused on “not putting your eggs all in one basket”.  It meant if you do television advertising, make sure you also use another medium, like print and/or audio.  The theory was that people become aware, interested and will take action if you reach them through different senses.  The choice is yours which combination to pick, but the key is that the message is consistent. The idea is that the billboard or direct mail or print ad in a magazine should support your streaming or pop up or television or radio ads.  Consistency and continuity are the keys to success. You have been assigned to read Chapters 1  PROMO 2 textbook.  You have read about Brands and Positioning and Segmenting and the vastness of Internet communication possibilities.  With that as a background, re-read the first two pages of Chapter 1 in your PROMO 2 textbook.  Things are different today, right?  Consumers seek the information they want in a variety of ways.  They don’t just sit back and wait for information that companies decide to send them.  They are exposed to that, but mostly they go seek it. Assignment Instructions: Answer thoughtfully and thoroughly. In two pages, single-spaced, your team should collectively recreate your version of paragraph one in Chapter 1 of the textbook.  That means describe products and services that interest everyone on your team.  Now write a story about the many marketing communications, ads, blogs, influencers that find you, and you actually seek yourselves.    Use a combination of current products and your own real-life examples as analogies to explain your understanding of IMC.   Be specific.   What do you as the targeted customer want or need?  How do companies go about getting that information to you in this digital age? How do you go about finding the pre-buying information you need in this digital age?  Also, reflect on the ads and texts and intrusions into your life that you get about products and services that have absolutely no interest to you (at least right now at this stage of your life). 

Struggling to find relevant content or pressed for time? – Don’t worry, we have a team of professionals to help you on
Integrated Marketing Communication
Get a 15% Discount on this Paper
Order Now
Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
Sign up, place your order, and leave the rest to our professional paper writers in less than 2 minutes.
step 1
Upload assignment instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
s
Get personalized services with MyCoursebay
One writer for all your papers
You can select one writer for all your papers. This option enhances the consistency in the quality of your assignments. Select your preferred writer from the list of writers who have handledf your previous assignments
Same paper from different writers
Are you ordering the same assignment for a friend? You can get the same paper from different writers. The goal is to produce 100% unique and original papers
Copy of sources used
Our homework writers will provide you with copies of sources used on your request. Just add the option when plaing your order
What our partners say about us
We appreciate every review and are always looking for ways to grow. See what other students think about our do my paper service.
IT, Web
Paper was great and accomplished everything I needed.
Customer 452885, October 27th, 2022
Human Resources Management (HRM)
Thanks
Customer 452701, September 15th, 2023
Philosophy
i got the paper a bit late but it is good quality will for sure come back and use this website.
Customer 452611, September 9th, 2021
IT, Web
Excellent job on the paper.
Customer 452885, January 25th, 2023
IT, Web
Great job on the paper!!
Customer 452885, January 30th, 2023
Social Work and Human Services
Thank you for the great job
Customer 452469, February 3rd, 2021
Nursing
Awesome work!!!!!!
Customer 452453, March 24th, 2021
Nursing
Thank you for a great paper!!
Customer 452707, November 28th, 2022
Database design and optimization
thanks for busting this out so expeditiously. I hope that I get a good grade.
Customer 452715, February 19th, 2022
Web programming
outstanding!
Customer 452715, September 16th, 2022
IT, Web
A great job on my paper!! I really appreciate this!!
Customer 452885, January 30th, 2023
Nursing
Great work. thank you again!
Customer 452707, August 7th, 2022
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat

Good News ! We now help with PROCTORED EXAM. Chat with a support agent for more information

NEW

Thank you for choosing MyCoursebay. Your presence is a motivation to us. All papers are written from scratch. Plagiarism is not tolerated. Order now for a 15% discount

Order Now